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Company Description

Contact Info

9601 McAllister Freeway

Suite 610

San Antonio, TX 78216

United States

Phone: 210-829-9000

Fax:

Harte-Hanks, Inc. provides various integrated, multichannel, data-driven solutions for various brands worldwide. The company offers a complement of capabilities and resources to provide a range of marketing services and data management software, in media from direct mail to email. Agency and Digital Services The Agency Inside Harte Hanks and Mason Zimbler are full-service, customer engagement agencies specializing in direct and digital communications for both consumer and business-to-business markets. With strategy, creative, and implementation services, the company helps marketers within targeted industries understand, identify, and engage prospects and customers in their channel of choice. Its digital solutions integrate online services within the marketing mix and include Website development and design, digital strategy, social media marketing and monitoring, email marketing, ecommerce and interactive relationship management and a host of other services that support its core businesses. Database Marketing Solutions and Business-to-Business Lead Generation The company has delivered marketing database solutions across various industries. Its solutions are built around centralized marketing databases with three core offerings, such as insight and analytics; customer data integration; and marketing communications tools. The company’s solutions enable organizations to build and manage customer communication strategies that drive new customer acquisition and retention, and improve the value of existing customer relationships. Through customer data integration, data from multiple sources comes together to provide a single customer view of client prospects and customers. Then, utilizing the company’s Allink suite of customer communication and sales optimization tools, it helps clients apply their data and insights to the entire customer lifecycle, to help clients sustain and improve their business, gain customer insights, and continuously refine their customer resource management strategies and tactics. The company’s technology marketing solutions provide business-to-business lead generations through its CI Technology Database and Aberdeen Group. Its CI Technology Database tracks technology installations, business demographics and approximately 5.5 million key decision makers at approximately 3.7 million business locations in 30 countries in North America, Latin America, Europe, and China. The company’s clients use the data to gain insight into their prospect’s and client’s technology buying cycles. Its Aberdeen Group is a provider of fact-based research to identify and educate technology buyers across various industries and product categories. Major technology providers use Aberdeen Group’s proprietary research content for use in their demand creation programs, online marketing campaigns, and Web-based sales and marketing tools. Trillium Software Data Quality and Service Solutions The company’s proprietary software has helped global customers analyze, enrich, cleanse, and report on their product, financial and customer data as part of master data management, data governance, CRM, data warehousing, and integration initiatives. With Trillium Software System, Global Locator geocoding product, and associated data governance services, business users could optimize data-based business processes and transactions, realize efficiencies, and improve the accuracy of their master set of data-improving program results. Direct Mail The company is a full-service direct marketing provider and a mailing partner of the U.S. Postal Service. Its services include digital printing, print on demand, advanced mail optimization, logistics and transportation optimization, tracking (including its proprietary prEtrak solution), commingling, shrink wrapping, and specialized mailings. The company also maintains fulfillment centers throughout the U.S. where it provides custom kitting services, print on demand, product recalls and freight optimization allowing its customers to distribute literature and other marketing materials. Contact Centers The company operates teleservice workstations worldwide providing advanced contact center solutions, such as speech, chat, integrated voice response, email, social cloud monitoring, and Web self-service. It provides both inbound and outbound contact center services and support various languages with its placed global locations for both consumer and business-to-business markets. Customers The company provides services primarily to the retail, high-tech/telecom, financial services, automotive and consumer brands and pharmaceutical/healthcare vertical markets, in addition to a range of selected markets. Discontinued Operations In 2013, the company sold the assets of its California Shoppers operations, The Pennysaver. Seasonality The company’s revenues tend to be higher in the fourth quarter (year ending December 2013) than in other quarters during a given year. This increased revenue is a result of overall increased marketing activity prior to and during the holiday season, primarily related to its retail vertical. History Harte-Hanks, Inc. was founded in 1970.

 

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HHK

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Valuation HHK Industry Range
Price/Earnings 22.8x
Price/Sales 0.8x
Price/Book 1.3x
Price/Cash Flow 13.0x
TEV/Sales 0.6x
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