rketing organization consisted of approximately 3.7 million Members, majority of whom are discount customers, operating in 91 countries as of December 31, 2013. Suppliers The company’s suppliers include Solae (a division of Dupont), ADM, DSM, and BASF. Its major suppliers also include Tate & Lyle, Danisco (a division of Dupont), Kyowa Hakko, and Naturex. Strategy The company’s seed to feed strategy is rooted in using quality ingredients from traceable sources coupled with the vertical manufacturing of its popular products. Its strategy is to continue expanding its self-manufacturing of its products. The company’s product strategy is focused on providing high-quality, science-based products that could support a healthy active lifestyle for Members and their customers in the areas of weight management; targeted nutrition (including everyday wellness and healthy aging); energy, sports and fitness; and outer nutrition. Additionally, to support its daily consumption initiatives, the company’s product strategy includes projects, such as seasonal flavors of its meal replacement shake, new flavors of top selling products and various package sizes. Regulation In the United States, the formulation, manufacturing, packaging, holding, labeling, promotion, advertising, distribution and sale of the company’s products are subject to regulation by various governmental agencies, including the Food and Drug Administration; the Federal Trade Commission; the Consumer Product Safety Commission; the United States Department of Agriculture; the Environmental Protection Agency; the United States Postal Service; United States Customs and Border Patrol; and the Drug Enforcement Administration. The Food and Drug Administration, in particular, regulates the formulation, manufacture and labeling of over-the-counter drugs, conventional foods, dietary supplements, and cosmetics, such as those distributed by the company. The majority of the products marketed by the company in the United States are classified as conventional foods or dietary supplements under the Federal Food, Drug and Cosmetic Act. The company’s cosmetic products are regulated for safety by the Food and Drug Administration, which requires that ingredients meet industry standards for non-allergenicity and non-toxicity. The company is subject to a permanent injunction issued in October 1986 pursuant to the settlement of an action instituted by the California Attorney General, the State Health Director, and the Santa Cruz County District Attorney. The company’s network marketing program is subject to various federal and state regulations administered by the Federal Trade Commission and various state agencies, as well as regulations in foreign markets administered by foreign agencies. Trademarks and Proprietary Formulas The company uses the umbrella trademarks, Herbalife and the Tri-Leaf design worldwide, and protects various other trademarks and trade names related to its products and operations, such as Niteworks and Liftoff. Its trademark registrations are issued through the United States Patent and Trademark Office and comparable agencies in the foreign countries. As of December 31, 2013, the company had approximately 2,300 trademark registrations worldwide. Competition The company’s competitors include NuSkin Enterprises; Nature’s Sunshine Products, Inc.; Alticor/Amway; Melaleuca; Avon Products, Inc.; Oriflame; Omnilife; Tupperware Corporation; Mary Kay; Weight Watchers International, Inc.; Jenny Craig; General Nutrition Centers; and Wal-Mart. History Herbalife Ltd., a Cayman Islands exempt limited liability company, was founded in 1980. The company was incorporated in 2002.
(HLF:New York Consolidated)
South Church Street
PO Box 309GT
George Town, KY1-1106
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