Home Inns & Hotels Management Inc. operates a hotel chain in China. The company develops and operates economy hotels across China under Home Inn, Yitel, and Motel 168 brands. The company provides products and services to its customers, allowing them to enjoy the comforts of home while staying at any of its hotels. In addition to its Home Inn brand of hotels, the company launched Yitel, a new hotel brand targeting the midscale and upscale market. In 2011, the company acquired Motel 168, an economy hotel chain with national scope. Motel 168 tends to cater more to younger leisure travelers. As of December 31, 2012, the company had 1,772 hotels in operation, including 803 leased-and-operated hotels and 969 franchised-and-managed hotels, with approximately 214,070 rooms located in 253 cities across China, and an additional 241 hotels under development. Leased-and-Operated Hotels: For its leased-and-operated hotels, the company leases properties from real estate owners or lessors. The company is responsible for hotel development and customization to conform to the standards of its hotel chain, as well as repairs and maintenance and operating expenses of properties over the term of the lease. The company is also responsible for various aspects of hotel operations and management, including hiring, training, and supervising the managers and employees required to operate its hotels, as well as purchasing supplies. Franchised-and-Managed Hotels: For its franchised-and-managed hotels, the company franchises its Home Inn, Motel 168, and Yitel brands to franchisees who are property owners, lessors or existing hotel operators, and the company is generally responsible for managing these hotels, typically, including the hiring and appointing of the general managers of these hotels. The company also operates seven leased-and-operated hotels through joint ventures. It controls six joint ventures through Home Inns Hotel Management (Shanghai) Co., Ltd., which owns 51% of three joint ventures, 70% of one joint venture, 75% of one joint venture, and 95% of one other joint venture. The company also has joint control of another joint venture through Motel 168 Hotel Management (Shanghai) Co., Ltd., which owns 50% of that entity. Sales and Marketing The company’s core targeted customers consist of value-oriented individual small-and-medium-enterprise business travelers and leisure travelers seeking comfortable and convenient lodging. Competition The company competes primarily with other economy hotel chains, such as Jinjiang Star, 7 Days Inn, Han Ting, Green Tree Inn, and Super 8. Intellectual Property The company has a total of 112 registered trademarks in China. History Home Inns & Hotels Management (Hong Kong) Limited was incorporated in Hong Kong in 2001 by its individual founders and Ctrip, a China-based travel consolidator. In 2006, the company incorporated Home Inns & Hotels Management Inc. in the Cayman Islands in preparation for its initial public offering.
home inns & hotels manag-adr
No. 124 Caobao Road
Phone: 86 21 3337 3333
|China Lodging Group Ltd||$24.50 USD||-0.07|
|Shanghai Jinjiang International Hotels Development Co Ltd||CNY17.37 CNY||+0.16|
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