Businessweek

Heineken N.V. operates as a brewer and distributor of beverages. The company’s primary international brand is Heineken. The company operates as a subsidiary of Heineken Holding N.V. The company brews and sells approximately 200 international premium, regional, local and specialty beers and ciders, including Amstel, Birra Moretti, Cruzcampo, Dos Equis, Foster’s, Kingfisher, Newcastle Brown Ale, Ochota, Primus, Sagres, Sol, Star, Strongbow, Tecate, Tiger, and Zywiec. Markets The company operates in various geographical segments, including Western Europe; Central and Eastern Europe; The Americas; Africa and the Middle East; and the Asia Pacific. Acquisitions In 2010, the company acquired the beer operations of Fomento Económico Mexicano, S.A.B. de C.V. (FEMSA). In 2010, the company acquired an additional interest in Commonwealth Brewery Limited (CBL) of 47 per cent and Burns House Limited (BHL) of 60 percent, increasing its ownership to 100 per cent in both entities. In 2010, the company acquired an additional 5 per cent interest in Brasseries et Limonaderies du Rwanda S.A., increasing its ownership to 75 percent. Dispositions In 2010, the company transferred in total a 78.3 per cent stake in PT Multi Bintang Indonesia (MBI) and its 87 per cent stake in Grande Brasserie de Nouvelle-Caledonie S.A. (GBNC) to its joint venture Asia Pacific Breweries (APB). Other disposals during 2010 include TBS Waverley in the U.K. and certain smaller entities in the Caribbean. History Heineken N.V. was founded in 1864.