The Home Depot, Inc. operates as a home improvement retailer worldwide. The Home Depot stores sell an assortment of building materials, home improvement products, and lawn and garden products, as well as provide various services. As of February 2, 2014, the company had 2,263 The Home Depot stores located throughout the United States, including the Commonwealth of Puerto Rico and the territories of the U.S. Virgin Islands and Guam, Canada, and Mexico. Products The Home Depot store stocks approximately 30,000 to 40,000 products in 2014, including both national brand name and proprietary items. The company also offers approximately 700,000 products through its Home Depot and Home Decorators Collection Websites. The company uses the resources of BlackLocus, Inc., a data analytics and pricing firm, to help the company make focused merchandising decisions based on sets of various data. In the year ended February 2, 2014, the company introduced various products to its customers, including LED light bulbs from Cree; Soft Spring Carpet from Mohawk; customizable patio furniture from Plantation Patterns Patio; Wi-Fi-enabled thermostats from Nest and Honeywell; Behr Marquee exterior paint with an one coat coverage guarantee and ability to repel rain within 60 minutes of application; and Double Duty Sawzall Blades from Milwaukee. During the year ended February 2, 2014, the company offered various proprietary and exclusive brands across a range of departments, such as Husky hand tools and tool storage; Defiant door locks; Everbilt hardware fasteners; Hampton Bay lighting and fans; Vigoro lawn care products; RIDGID and Ryobi power tools; Glacier Bay bath fixtures; HDX tools, hardware, storage, and cleaning products; and CE Tech audio-visual accessories. In the year ended February 2, 2014, in addition to the company’s sourcing operations at its Store Support Center in Atlanta, Georgia, it maintained three sourcing offices located in the Chinese cities of Shanghai, Shenzhen, and Dalian, as well as sourcing offices in Gurgaon, India; Rome, Italy; Monterrey, Mexico; and Toronto, Canada. Customers The company’s stores serve three primary customer groups: Do-It-Yourself (DIY) Customers: These customers are home owners who purchase products and complete their own projects and installations. The company also offers various clinics and workshops both to impart this knowledge and to build an emotional connection with its DIY customers. Do-It-For-Me (DIFM) Customers: These customers are home owners who purchase materials and hire third parties to complete the project or installation. The company’s stores offer various installation services targeted at DIFM customers who purchase products and installation of those products from the company in its stores, online or in their homes through in-home consultations. Its installation programs include various categories, such as flooring, cabinets, countertops, water heaters, and sheds. In addition, the company provides professional installation in various categories sold through its in-home sales programs, such as roofing, siding, windows, kitchen and bath refacing, furnaces, and central air systems. Professional Customers: These customers are primarily professional remodelers, general contractors, repairmen, small business owners, and tradesmen. The company offers various special programs to these customers, including delivery and will-call services, dedicated staff, expanded credit programs, designated parking spaces close to store entrances and bulk pricing programs for both online and in-store purchases. In the year ended February 2, 2014, the company launched a mobile app for its professional customers, which enables them to see multiple stores' inventory at one time, provides them with direct access to its pro desks, and gives them other functionality to help them manage their businesses. The company also introduced Pro Xtra, a new loyalty program that provides its professional customers with discounts on business services, product offers, and a purchase tracking tool to enable receipt lookup online and job tracking of purchases across all forms of payment. Strategy The company’s strategy includes customer service, product authority, and interconnected retail. Seasonality The company’s business is subject to seasonal influences. Its highest volume of sales occurs in its second fiscal quarter (year ending February 2014), and the lowest volume occurs during its fourth fiscal quarter. Intellectual Property The Home Depot trademark is a primary factor in the marketing of the company’s products, e-commerce, stores, and business. It has registered or applied for registration of trademarks, service marks, copyrights, and Internet domain names, both domestically and internationally, for use in its business, including its expanding proprietary brands, such as HDX, Husky, Hampton Bay, Home Decorators Collection, Glacier Bay, and Vigoro. History The Home Depot, Inc., a Delaware corporation, was founded in 1978. The company was incorporated in 1978.
home depot inc/the - bdr
2455 Paces Ferry Road, N.W.
Atlanta, GA 30339
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