Husqvarna AB, through its subsidiaries, manufactures outdoor power products for forestry, park maintenance, and lawn and garden care primarily in North America and Europe. It also offers cutting equipment and diamond tools for the construction and stone industries. Segments The company operates in two segments: Consumer Products and Professional Products. CONSUMER PRODUCTS SEGMENT The Consumer Products segment offers petrol-powered wheeled products, such as lawn mowers, garden tractors, and snow throwers; petrol-powered portable products, including chainsaws and trimmers; and electric products, such as lawn mowers, hedge trimmers, robotic lawn mowers, and leaf blowers, as well as irrigation and garden ponds, gardening equipment comprising pruning shears, rakes, and shovels. Customers Consumer products for the mass market are sold mainly through major retail chains and DIY outlets. The company's major customers include Sears, Lowe’s, Wal-Mart, Home Depot, B&Q, Leroy Merlin, OBI, Bauhaus and K-R auta Competitors: The company's competitors include John Deere, Modern Tool and Die Company (MTD) and Toro, Bosch, Hozelock, Global Garden Products (GGP), TTI, and Stihl. PROFESSIONAL PRODUCTS SEGMENT The Professional Products segment focuses on forestry, commercial lawn and garden, and construction products. It provides chainsaws, clearing saws, brush cutters, and accessories, such as chains, blades, protective clothing, and tools; riders and walk-behind lawn mowers, zero-turn mowers, specialty turf-care equipments, trimmers, hedge trimmers, and leaf blowers; and floor saws, tile and masonry saws, wall and wire saws, concrete saws, drill motors and stands, polishing and grinding machines, power cutters and related diamond tools, and diamond tools for the stone industry. Competitors Husqvarna’s most important competitors in the professional market segment are the German company Stihl and the American companies John Deere and Toro. Stihl competes primarily within petrol-powered handheld products, such as chainsaws and trimmers, while John Deere and Toro compete mainly within professional equipment for lawn and garden. The most important competitors within equipment for the construction industry are Hilti, which is based in Liechtenstein, Tyrolit in Austria, Saint Gobain and Wheelabrator in France, and Stihl in Germany for power cutters. History Husqvarna AB was founded in 1689.
husqvarna ab-b shs
(HRZ:German Stock Exchange)
Stockholm, 103 92
Phone: 46 87 38 90 00
Fax: 46 87 38 94 50www.husqvarna.com
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