IAC/InterActiveCorp operates as a media and Internet company. The company has approximately 150 brands and products. Segments The company’s segments include Search & Applications, Match, Local, Media, and Other. SEARCH & APPLICATIONS This segment consists of Websites, including Ask.com, About.com and Dictionary.com, through which it provides search services and content; and applications, including its direct to consumer downloadable applications business (B2C) and its partnership operations (B2B), as well as its Ask.com and Dictionary.com downloadable applications. The company’s Websites and Applications businesses provide search services to its users. These search services generally involve the generation and display of a set of hyperlinks to Websites deemed relevant to search queries entered by users. In addition to these algorithmic search results, paid listings are also generally displayed in response to search queries. Paid listings are advertisements displayed on search results pages that generally contain a link to an advertiser's Website. Paid listings are generally displayed based on keywords selected by the advertiser. The paid listings the company displays are furnished by Google Inc. (Google) pursuant to a services agreement. Websites The company’s Websites, through which it provides search, content and other services, primarily consist of various destination Websites, such as Ask.com, which provides general search services, as well as question and answer services that provide direct answers to natural‑language questions; About.com, which provides detailed information and content written by independent, freelance subject matter experts across various vertical categories; and Dictionary.com, which provides online dictionary, reference, educational and learning services. Applications The company’s B2C applications business develops, markets and distributes various downloadable applications that offer users the ability to access search services, as well as engage in various other activities online, such as play games, send e-cards, decorate emails and Web pages and explore select vertical categories. The majority of its B2C applications are toolbars, which consist of a browser search box and related technology (which together enable users to run search queries and otherwise access search services directly from their Web browsers). Many of its toolbars are coupled with other applications that the company developed that enable users to personalize their online activities and otherwise make them more expressive and fun. These applications include MyFunCards, through which users can send online greeting cards; Popular Screensavers, through which users can personalize their desktops with photos, images and animations; and Retrogamer and Gaming Wonderland, through which users can access classic arcade, sports and action and other casual games directly from their Web browsers. Other B2C applications target users with a special or passionate interest in select vertical categories (such as television programming, sports, shopping and gossip, among others) or that provide users with particular reference information (such as maps or weather forecasts). These applications include Television Fanatic, through which users can browse and search for scheduling information, episode synopses and actor profiles for television shows, as well as directly access online episodes via media players and links to related third party services; TotalRecipeSearch, through which users can access various recipes and cooking tips; and Coupon Alert, through which users can access coupons and online promotions. The company distributes B2C applications directly to consumers free of charge. The company’s B2B applications business works closely with partners in the software, media and other industries to design and develop customized browser‑based search applications to be bundled and distributed with these partners' products and services. The company also markets and distributes various downloadable applications through which it provides search and additional services, including: the Ask.com iPhone, iPad a