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Company Description

Contact Info

15000 West 6th Avenue

Suite 202

Golden, CO 80401

United States

Phone: 303-215-9174


iSATORI, Inc. researches, designs, develops, contracts for the manufacture of, markets, sells, and distributes various nutritional and dietary supplement products for the general nutrition market. Products The company is a direct online marketer and distributor to retailers of specialized nutritional supplements comprising four product families (sports nutritionals, energy products, meal replacements, and weight loss products). Sports Nutritionals: Sports nutritionals, including powder and pill forms, comprise nutritional ingredients and diet as it relates to bodybuilding, fitness, and improving athletic performance. Types of sports nutritional supplements marketed by the company include time-released branched-chain amino acids (Amino-Phase), beta-alanine to delay muscle fatigue (Morph), post-workout recovery (RestorAid), creatine (3-XL), natural testosterone booster (Isa-Test), and a pre-workout performance enhancer (PWR). Energy and Sports Drink Products: Energy products include energy and sports drinks and shots. Its energy supplements, Energize and Energize Bullets, are tablets and drinks whose primary purpose is to safely ‘boost energy’, provided by a combination of time-released caffeine, vitamins, and herbal formulations. Meal Replacements: Meal replacement protein (MRP) are protein-based products related to weight loss and nutritional bars. MRPs are either pre-packaged powdered drink mixes or edible bars, designed to replace prepared meals or serve as a healthy snack. MRPs, such as the company’s Eat-Smart branded bars and powders are high in protein, high in fiber, gluten free, have a moderate amount of carbohydrates, and contain a range of vitamins and minerals. The majority of MRPs use protein as the basis for their formula. Weight Loss Products: The company markets weight loss products, such as Lean System 7 (and its line extension, MX-LS7). Other weight loss supplements marketed by the company include Curvelle, HCG Activator, African Mango Super-Fruit, Razberri Ketone Slim, gcbLean800, and BellyOff. The majority of the nutritional supplements that the company sells are marketed under the iSatori brand. These supplements include specialty formulas, combined with proprietary delivery technologies. In 2012, HCG Activator, African Mango Super-Fruit, and Razberri Ketone Slim became primary weight loss products in specialty retailers, such as General Nutrition Distribution (GNC). Other products include PWR, a sports nutritional product designed to improve energy and workout performance, and an emerging MRP product, Eat-Smart. Customers and Distribution The company distributes its products directly to consumers through its Websites and a proprietary online direct marketing system, as well as through wholesalers, specialty, grocery, convenience, drug, and mass-market distribution channels through Fortune 500 partners. Through established distribution channels, the company has created channel access to approximately 120,000 domestic and international retail locations. The company’s products are sold in 24,000 retail locations. The company sells its products to mass-market merchandisers either directly or through distributors of nutritional supplement products. Major distributor, grocery, drug, convenience, club and mass-market customers are and/or have included Albertsons,, 24 Hour Fitness,, Europa Sports, 7-Eleven, Bally’s Total Fitness, GNC, Vitamin Shoppe Industries,, Kroger, Costco, Rite Aid, Walgreen, CVS, Super Valu, Wal-Mart, and Vitamin World, Inc. Governmental Regulations The research, development, manufacture, processing, packaging, labeling, distribution, sale, advertising, and promotion of the company’s products, and disposal of waste products arising from these activities, are subject to regulation by one or more federal agencies and their state equivalents, including the Food and Drug Administration; the Federal Trade Commission; the Environmental Protection Agency; the U.S. Department of Agriculture; and the Consumer Product Safety Commission, as well as by comparable or similar state agencies and government authorities in those foreign countries in which the company distributes some of its products. Its importation of products into the U.S. is regulated by Customs and Border Protection. Competition The company’s competitors include USANA Health Sciences and Herbalife. History iSATORI, Inc. was founded in 2001 as a Colorado limited liability company.


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Abbott Laboratories $43.69 USD +0.31
USANA Health Sciences Inc $73.09 USD +0.80
Vitamin Shoppe Inc $45.44 USD +2.09
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