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Company Description

Contact Info

15000 West 6th Avenue

Suite 202

Golden, CO 80401

United States

Phone: 303-215-9174

Fax:

iSatori, Inc. is engaged in researching, designing, developing, contracting for the manufacture of, marketing, selling and distributing of various nutritional and dietary supplement products for the general nutrition market. The company distributes its products to retail stores, both domestically and in some international countries. Principal Products The company is a direct online marketer and distributor to retailers of specialized nutritional supplements comprising four product families: sports nutritionals, energy products, meal replacements, and weight loss products. Sports Nutritionals: Sports nutritionals include powder and pill forms, and comprise nutritional ingredients and diet as it relates to bodybuilding, fitness and improving athletic performance. Types of sports nutritional supplements marketed by the company include its new, category defining Bio-Active Peptides product (Bio-Gro), time-released branched-chain amino acids (Amino-Phase), beta-alanine to delay muscle fatigue (Morph), post-workout recovery (RestorAid), creatine (3-XL), natural testosterone booster (Isa-Test), and a pre-workout performance enhancer (PWR). Energy and Sports Drink Products: Energy products include energy and sports drinks and shots. The company’s energy supplements, Energize and Energize Bullets, are tablets and drinks whose primary purpose is to safely ‘boost energy,’ provided by a combination of time-released caffeine, vitamins, and herbal formulations. Meal Replacements: Meal replacement protein (MRPs) are protein-based products related to weight loss and nutritional bars. Weight Loss Products: Weight loss supplements marketed by the company include Garcinia Trim, Meratrim Platinum+, Curvelle, MX-LS7, MXLS7 Razberri Ketone Slim, gcbLEAN800, and BellyOff. The majority of the nutritional supplements that the company sells are marketed under the iSatori brand. These supplements include specialty formulas, combined with proprietary delivery technologies. In 2013, the company’s BioGenetic Laboratories line, which includes products, such as Garcinia Trim, Meratrim Platinum +, gcbLEAN800, and Razberri Ketone Slim became weight loss products in specialty retailers, such as General Nutrition Distribution (GNC). Other products include Bio-Gro, a category defining sports nutritional product designed to enhance recovery and lean body mass, and a meal replacement protein product, Eat-Smart, which is fueled by a new book, DIETS SUCK!. The company’s products are designed to appeal to various demographic groups, including those seeking to lose weight, improve their workout or athletic performance, increase their energy levels, and those who want to eat healthier using tasty, convenient meal replacement options. Distribution The company distributes its products directly to consumers through its Websites and a proprietary online direct marketing system, as well as through wholesalers, specialty, online-only, grocery, convenience, drug and mass-market distribution channels via Fortune 500 partners. Through established distribution channels, the company has created channel access to approximately 120,000 domestic and international retail locations. The company’s products are sold in approximately 24,000 retail locations. Major distributor, grocery, drug, convenience, club and mass-market customers are and/or have included: Albertsons; Amazon.com; Bally’s Total Fitness; BodyBuilding.com; Costco; CVS; Drugstore.com; Europa Sports; GNC; Kroger; Rite Aid; Super Valu; 24 Hour Fitness; 7-Eleven; Vitamin Shoppe; Vitamin World; Walgreen; and Walmart. As of December 31, 2013, GNC represented 34.92%, and Europa Sports represented 13.6% of the company’s revenues. Regulations The research, development, manufacture, processing, packaging, labeling, distribution, sale, advertising, and promotion of the company’s products, and disposal of waste products arising from these activities, are subject to regulation by one or more federal agencies and their state equivalents, including the Food and Drug Administration (FDA); the Federal Trade Commission (FTC); the Environmental Protection Agency (EPA); the U.S. Department of Agriculture (USDA); and the Consumer Product Safety Commission (CPSC). The company’s importation of products into the U.S. is regulated by Customs and Border Protection (CBP). Competition The company’s competitors include the following: specialty and wholesale third party brands, such as CytoSport (e.g, Muscle Milk), EAS (e.g., MyoPlex), and Met-Rx; health and natural specialty retailer’s private label brands, such as GNC’s Pro Performance, Vitamin World’s Body Fortress and Vitamin Shoppe’s Body Tech; and multi-level, direct-selling marketers, such as USANA Health Sciences and Herbalife. History iSATORI, Inc. was founded in 2001 as a Colorado limited liability company.

 

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