InfoSonics Corporation provides wireless handsets and accessories to carriers, distributors and original equipment manufacturers (OEMs) in Latin America, the Asia Pacific, Europe and Africa. verykool The company designs, develops, sources, and sells its proprietary line of products under the verykool brand and on a private label basis to certain customers (collectively referred to as verykool products). The company’s verykool products include entry-level, mid-tier and high-end feature phones and Android-based smartphones. Strategy The company’s strategy is to source most of its low-end feature phones from outside design houses and have its in-house development team focus on more complicated models and smartphones. The company’s strategy includes the following elements: continued refreshment and introduction of new models of its verykool line of differentiated phones; transition its line-up of phones to include a greater selection of smartphones in response to the affordability and popularity of smartphones in worldwide markets; expansion into new geographic markets, including the United States and throughout Europe; leverage its historical presence and existing infrastructure in Latin America; and expand its design partnerships and other relationships to enhance its design capabilities and product offerings. Research and Development The company’s research and development expenses for the period ended December 31, 2012 amounted to $2.2 million. Seasonality The company’s business experiences increased sales during the fourth quarter of the calendar year due to the Christmas holiday season. Suppliers The company’s major supplier includes Samsung. Customers The company’s Latin American customers include carriers, agents, distributors and resellers. During 2012, the company sold products to approximately 22 customers. Competition The company’s competitors in Latin America include wireless OEMs, wireless equipment manufacturers, carriers and wireless distributors, such as BrightPoint, Inc., Brightstar Corporation and CT Miami. History InfoSonics Corporation was founded in 1994.
infosonics corp (IFON:NASDAQ CM)
3636 Nobel Drive
San Diego, CA 92122
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