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Company Description

Contact Info

450 North Brand Boulevard

Glendale, CA 91203

United States

Phone: 818-240-6055

Fax: 818-637-3131

DineEquity, Inc., through its subsidiaries, develops, franchises, and operates full-service restaurant chains in the United States. The company owns, franchises, and operates two restaurant concepts: Applebee's Neighborhood Grill & Bar, (Applebee's), in the bar and grill segment of the casual dining category of the restaurant industry; and International House of Pancakes (IHOP), in the family dining category of the restaurant industry. Restaurant Concepts Applebee's: The company franchises, owns, and operates Applebee’s restaurants in the bar and grill segment within the casual dining category of the restaurant industry. Each Applebee's restaurant is designed as an attractive, friendly establishment featuring high quality, moderately-priced food, alcoholic and non-alcoholic beverage items, table service and a comfortable neighborhood atmosphere. Applebee's restaurants offer a diverse menu of fresh, flavorful and fun-to-eat food at a great value. The menu features a broad selection of signature dishes and traditional entrees, as well as appetizers, salads, sandwiches, specialty drinks and desserts. As of December 31, 2013, 61 franchise groups operated 1,988 Applebee’s franchise restaurants while the company operated 23 restaurants in the Kansas City, Missouri area. These restaurants were located in 49 states within the United States, in 1 United States territory and in 15 countries outside of the United States. Franchise operations revenue consists primarily of franchise royalty revenues, sales of proprietary products (primarily IHOP pancake and waffle dry-mixes) and the portion of the franchise fees allocated to IHOP and Applebee's intellectual property. IHOP: The company franchises, owns and operates restaurants in the family dining category of the restaurant industry under the names IHOP and International House of Pancakes. IHOP restaurants also offer various lunch, dinner and snack items. IHOP restaurants are open throughout the day and evening hours. As of December 31, 2013, 348 franchise groups operated 1,607 IHOP franchise restaurants, while the company operated 10 restaurants in the Cincinnati, Ohio area. Domestic and International Franchise Restaurant Development As of December 31, 2013, the company had 84 development agreements with 30 Applebee’s franchise groups in place covering the entire United States (except Hawaii and its company-operated market) and 11 development agreements with 11 franchise groups calling for restaurant development in foreign countries. The Applebee’s development agreements in place call for the opening of a combined total of 105 domestic restaurants and 16 international restaurants in 2014 and 2015. As of December 31, 2013, the company had signed commitments and options from IHOP franchisees to build 263 IHOP restaurants over the next 16 years, comprised of four restaurants under single restaurant or non-traditional development agreements, 146 restaurants under domestic multi-restaurant development agreements and 81 restaurants under international development agreements. The signed agreements include options to build an additional 32 restaurants over the next 13 years. Trademarks and Service Marks The company and its affiliates have registered certain trademarks and service marks with the United States Patent and Trademark Office and various international jurisdictions, including DineEquity and Great Franchisees. Great Brands. The company owns trademarks and service marks used in the Applebee's system, including Applebee's, Applebee's Neighborhood Grill & Bar and variations of each. In addition, it owns trademarks and service marks used in the IHOP system, including IHOP, International House of Pancakes and variations of each. Government Regulation The company is subject to Federal Trade Commission (FTC) regulation and state laws which regulate the offer and sale of franchises. The FTC's Trade Regulation Rule on Franchising, as amended, requires the company to furnish to prospective franchisees a Franchise Disclosure Document containing information prescribed by the FTC Rule. Competition Applebee's competes in the casual dining segment and the bar and grill sub-segment against national and multi-state operators, such as Chili's, T.G.I. Friday's, Ruby Tuesday, and others. IHOP competes in the family dining segment and the breakfast sub-segment against national and multi-state operators such as Denny's, Cracker Barrel Old Country Store and Bob Evans Restaurants. History DineEquity, Inc. was founded in 1958. The company was formerly known as IHOP Corp. and changed its name to DineEquity, Inc. in 2008.


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