The Interpublic Group of Companies, Inc. operates as an advertising and marketing service company. The company specializes in consumer advertising, digital marketing, communications planning and media buying, public relations and specialized communications disciplines. The company’s agencies create customized marketing programs for clients that range in scale from large global marketers to regional and local clients. Its agencies are located in approximately 100 countries. Segments The company has two segments, which are Integrated Agency Networks (IAN) and Constituency Management Group (CMG). IAN is comprised of McCann, Draftfcb, Lowe, IPG Mediabrands, its digital specialist agencies and its domestic integrated agencies. CMG is comprised of specialist marketing services offerings. Brands Interpublic is home to communications specialists. The company has three networks, McCann Worldgroup (McCann), Draftfcb and Lowe & Partners (Lowe), that provide integrated, large-scale advertising and marketing solutions for clients, and three media services companies, UM, Initiative and Brand Programming Network (BPN), operating under the IPG Mediabrands umbrella. The company also has a range of specialized communications assets, as well as premier domestic integrated and interactive agencies. McCann Worldgroup is a marketing solutions network, comprised of a collaborative group of agencies that emphasize creativity. It operates in approximately 100 countries. McCann Erickson is an advertising agency network; MRM conducts digital marketing and relationship management; Momentum oversees event marketing and promotion; McCann Health directs professional and consumer healthcare communications; and Craft Worldwide is the network's global adaptation and production arm. UM (media management), Weber Shandwick (public relations), and FutureBrand (brand consulting) align with McCann Worldgroup to deliver fully integrated solutions to its clients. Draftfcb is an agency model for clients seeking creative and accountable marketing programs delivered in a channel-neutral manner under a unified, integrated business. Lowe is a creative agency. Examples include DLKW/Lowe, Lowe Lintas (India), Lowe SSP3 (Colombia), BorghiErh/Lowe (Brazil) and Lowe Campbell Ewald (U.S.). IPG Mediabrands delivers on the scale and breadth of its media capabilities. The company’s media agencies UM, Initiative and BPN seek to deliver business results by advising clients on how to navigate an increasingly complex and digital marketing landscape. Specialist brands within IPG Mediabrands focus on areas such as media innovation, targeting, and aggregating audiences in the digital space, hyper-local marketing, media barter and a range of other capabilities. The company also has global marketing specialists across a range of disciplines. The company has public relations agencies such as Weber Shandwick and GolinHarris that have expertise in every significant area of communication management. Jack Morton is a brand experience agency, and FutureBrand is a brand consultancy. Octagon is a sports, entertainment and lifestyle marketing agency. The company’s healthcare communications specialists reside within its three global brands, McCann, Draftfcb and Lowe. The company’s domestic integrated independent agencies include advertising's agency brands, including Carmichael Lynch, Deutsch, Hill Holliday, The Martin Agency and Mullen. The marketing programs created by these agencies incorporate all media channels, customer relationship management, public relations and other marketing activities and have helped build some of the brands in the U.S., across all sectors and industries. Customers The company’s major customers include General Motors, Johnson & Johnson, L'Oréal, Microsoft and Unilever. Significant Events In May 2014, Mediabrands Publishing, the real time storytelling, production and content creation arm of IPG Mediabrands announced a strategic partnership with Vimeo and its community of creative content producers. In November 2014, Interpublic Group and Millennial Media announced that they have entered into a yearlong global strategic partnership. As part of the agreement, Interpublic Group agencies and their clients will be eligible for greater efficiencies, custom research, access to Millennial Media’s robust and scalable mobile data capabilities, and a first look at the mobile advertising platform’s new products. History The company was founded in 1902. It was formerly known as McCann-Erickson Incorporated and changed its name to The Interpublic Group of Companies, Inc. in 1961.
interpublic group of cos inc
1114 Avenue of the Americas
New York, NY 10036
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