Ignite Restaurant Group, Inc., a restaurant company, operates a portfolio of three restaurant brands, such as Joe's Crab Shack, Brick House Tavern + Tap, and Romano's Macaroni Grill. Each of the company’s restaurant brands offers various food and beverages in a casual, high-energy atmosphere, and operates in a set of markets across the United States. As of December 30, 2013, the company owned and operated 136 Joe's Crab Shacks, 20 Brick House Tavern + Taps, and 179 Romano's Macaroni Grills in 36 states. The company also franchises 24 Macaroni Grills in 4 states and 10 international markets. Restaurants Joe's Crab Shack: Joe's Crab Shack is a come-as-you-are, family restaurant that offers guests an environment that is laid-back, comfortable, fun, and energetic. Brick House Tavern + Tap: Brick House Tavern + Tap is a trend-forward ‘next generation bar & grill’ set in an inviting, comfortable and modern venue that provides a guest experience. Brick House Tavern + Tap's interior décor includes custom lighting, dark mahogany woods, open sight lines, HD TVs, and an inviting fireplace. Romano's Macaroni Grill: Romano's Macaroni Grill is a polished casual family restaurant that aims to be a place where family and friends could come together and celebrate a big night or any night featuring wine, an abundant meal and a premium, comfortable and never intimidating experience. Strategy The company’s strategies include disciplined new restaurant growth; and focus on comparable restaurant sales growth by continuous menu innovation, marketing its restaurant brands, and driving guest satisfaction. Seasonality There is a seasonal component to Joe's Crab Shack's business, which peaks in the summer months (June, July, and August) and slows in the winter months (November, December, January), while the seasonal component to Romano's Macaroni Grill’s business peaks in the winter months. Trademarks and Service Marks The company’s registered trademarks and service marks include Joe's Crab Shack and logo design, Brick House Tavern + Tap and logo design, and Romano's Macaroni Grill and logo design. Government Regulation The company’s restaurant operations are subject to federal and state laws governing employment (including the Fair Labor Standards Act of 1938 and the Immigration Reform and Control Act of 1986) regarding such matters as the minimum hourly wage, unemployment tax rates, sales tax, and similar matters. In addition, its restaurants must comply with the applicable requirements of the ADA and related state accessibility statutes. The company is also subject to laws and regulations relating to nutritional content, nutritional labeling, product safety, menu labeling, and other regulations imposed by the FDA, including the Food Safety Modernization Act. Competition For Joe's Crab Shack, the company’s primary competitors in the casual seafood segment include Red Lobster, Bonefish Grill, Landry's Seafood, and Bubba Gump Shrimp Company. The primary competitors of Romano's Macaroni Grill are Olive Garden, Carrabba's Italian Grill, and others.
ignite restaurant group inc
9900 Westpark Drive
Houston, TX 77063
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