Businessweek

and as an advertising and publicity medium to promote their brand name and raise their corporate awareness among job seekers. 51job Weekly recruitment advertisements come in various formats, from large, multi-color advertisements using graphics and corporate trademarks to simple text job announcements. 51job Weekly is divided into separate sections, with certain sections targeted at higher income and educated job seekers containing advertisements on glossy. Other sections include simpler text-only advertisements targeted at middle and lower income job seekers. The circulation, page dimensions, type of paper used and number of sections appearing in local editions of 51job Weekly differ from city to city. As an insert in these newspapers, 51job Weekly is sold at newsstands, kiosks, convenience stores, supermarkets, and other venues. The company also circulates 51job Weekly independently through its direct marketing campaigns. Its direct marketing includes offering free copies of 51job Weekly at job fairs, in the lobbies of major office buildings, at post offices, on university campuses, outside mass transit stations, and in other public areas where the public circulation of newspapers is permitted. Other Human Resource Related Services Business Process Outsourcing: The company performs business process outsourcing services by managing human resource administrative functions for employers on an outsourced basis. Its services to corporate clients mainly consist of social insurance and welfare payment processing, regulatory compliance with local governmental employment regulations and payroll processing. Training: The company conducts training seminars in business management, leadership, sales and marketing, human resource, negotiation skills, financial planning and analysis, public administration, manufacturing, secretarial, and other skills. The company provides its seminars to the general public and on a customized, in-house basis for corporate clients. It licenses content and materials from third parties for some of the training courses it provides. The company also enters into arrangements with certain trainers and lecturers that meet its knowledge, expertise, and experience requirements. In addition to classroom-style seminars, the company provides outdoor-based training exercises and programs for corporate clients to promote personal development, team building, and communication. Campus Recruitment: The company provides campus recruitment services to corporations seeking to recruit college and university students. It assists corporations with recruitment strategy, selection of schools, schedule of campus visits, promotion of their image to students, and logistical arrangements. Executive Search: The company provides its eSearch executive search services to employers seeking to fill mid-level professional, managerial and junior executive positions. Salary and Other Human Resource Related Surveys: The company conducts general and customized salary survey studies with analyses of compensation and benefits packages across various cities, industries and job positions. Human resource departments utilize this data to understand the market for compensation levels and to assist in their determination of compensation and benefits packages. The company also conducts surveys on employee retention and other human resource related topics. Human Resource Conferences: The company organizes and hosts annual human resource conferences and events in some of its cities. These conferences and events include lectures, seminars, workshops, and networking opportunities for human resource professionals. Other Products: The company provides assessment tools to assist human resource departments in evaluating capabilities and dispositions of job candidates and existing employees, in aiding employee placement and in allocating employee resources. The company also performs hiring and support services to employers on select recruitment projects. Customers The company’s customers consist of multinational corporations, national Chinese corporations, and local Chinese enterprises of various sizes. Competition The comp