Businessweek

J. C. Penney Company, Inc., through its subsidiary, J. C. Penney Corporation, Inc., operates department stores in the United States. The company operated 1,104 department stores in 49 states and Puerto Rico as of February 2, 2013. The company engages in selling merchandise and services to consumers through its department stores and through its Internet Website at jcp.com. It sells family apparel and footwear, accessories, fine and fashion jewelry, beauty products through Sephora inside jcpenney and home furnishings. In addition, its department stores provide its customers with services, such as styling salon, optical, portrait photography, and custom decorating. Business Strategy The company’s pricing strategy is founded on providing merchandise at low everyday prices and delivering even more exciting value through sales, promotions, and rewards. Trademarks The jcpenney, Fair and Square, jcp, monet, Liz Claiborne, Okie Dokie, Worthington, a.n.a, St. John’s Bay, The Original Arizona Jean Company, Ambrielle, Decree, Linden Street, Stafford, J. Ferrar, jcpenney Home Collection, and Studio by jcpenney Home Collection trademarks, as well as certain other trademarks, have been registered, or are the subject of pending trademark applications with the United States Patent and Trademark Office and with the registries of various foreign countries and/or are protected by common law. History J. C. Penney Company, Inc. was founded in 1902 by James Cash Penney.