Coffee Holding Co., Inc. operates as an integrated wholesale coffee roaster and dealer in the United States. Products The company’s core products could be divided into three categories: Wholesale Green Coffee The company sells green coffee beans to small roasters and coffee shop operators located throughout the United States and carries approximately 90 different varieties. Specialty green coffee beans are sold unroasted, direct from warehouses to small roasters and gourmet coffee shop operators, which then roast the beans themselves. The company sells from as little as one bag (132 pounds) to a full truckload (44,000 pounds) of specialty green coffee beans, depending on the size and need of the customer. Private Label Coffee The company roasts, blends, packages, and sells coffee under private labels for companies throughout the United States and Canada. Its private label coffee is sold in cans, brick packages, and instants in various sizes. As of October 31, 2013, the company supplied coffee under approximately 32 different labels to wholesalers and retailers. It produces private label coffee for customers who desire to sell coffee under their own name and do not want to engage in the manufacturing process. Branded Coffee The company roasts and blends its branded coffee according to its own recipes and packages the coffee at its facilities in La Junta, Colorado and Brecksville, Ohio. The company then sells the packaged coffee under its brand labels to supermarkets, wholesalers, and individually-owned stores throughout the United States. The company’s branded coffees include Cafe Caribe, a specialty espresso coffee that targets espresso coffee drinkers, and in particular, the Hispanic consumer market; S&W, an upscale canned coffee that includes Premium, Premium Decaf, French Roast, Colombian, Colombian Decaf, Swiss Water Decaf, Kona, Mellow’d Roast, and IL CLASSICO lines; Cafe Supremo, a specialty espresso that targets espresso drinkers of all backgrounds and tastes, and is designed to introduce coffee drinkers to the tastes of dark roasted coffee; Don Manuel, an upscale quality product, is produced from the 100% Colombian coffee beans; Fifth Avenue, a blended coffee that is an alternative for consumers who purchase private label or national branded coffee; Via Roma, an Italian espresso targeted at the traditional espresso drinker; and IL CLASSICO, a S&W brand espresso product. Other Products The company also offers various niche products, including trial-sized mini-brick coffee packages and specialty instant coffees. Customers and Marketing The company’s private label and branded coffee products are sold throughout the United States and Canada to supermarkets, wholesalers, and individually owned and multi-unit retail customers. Its unprocessed green coffee, which includes approximately 90 specialty coffee offerings, is sold to specialty gourmet roasters. The company sells wholesale green coffee to Green Mountain Coffee Roasters. In addition, it has relationships with independent sales brokers to market its products across the United States. Suppliers The company’s supplier includes Rothfos Corporation. The dealers supply the company with coffee beans from various countries, including Colombia, Mexico, Kenya, Indonesia, Brazil, and Uganda. Joint Ventures The company has a joint venture with Caruso’s Coffee, Inc. of Brecksville, Ohio and formed Generations Coffee Company, LLC, which engages in roasting, packaging, and selling private label specialty coffee products. Growth Strategy The company’s growth strategy includes selectively pursuing strategic acquisitions and alliances; improving its Cafe Caribe and Cafe Supremo products; further marketing penetration of its niche products; developing its food service business; and expanding into China and other Pacific Rim countries. Trademarks The company holds trademarks, registered with the United States Patent and Trademark Office, for all seven of its proprietary coffee brands and a license for S&W and IL CLASSICO brands for sale in the United States. Competition The company’s competitors include Kraft General Foods, Inc. (owner of the Maxwell House brand); Smuckers (owner of the Folgers Cafe Bustelo brands); and Massimo Zanetti Beverage. History Coffee Holding Co., Inc. was founded in 1971.
coffee holding co inc (JVA:NASDAQ CM)
3475 Victory Boulevard
Staten Island, NY 10314
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