Kraft Foods Group, Inc. operates as a consumer packaged food and beverage company in North America and worldwide. The company manufactures and markets food and beverage products, including refrigerated meals, refreshment beverages, coffee, cheese, and other grocery products, primarily in the United States and Canada, under a host of iconic brands. Segments The company operates through six segments: Beverages, Cheese, Refrigerated Meals, Meals & Desserts, Enhancers & Snack Nuts, and Canada. Its remaining businesses, including Foodservice and Exports businesses, are aggregated ‘Other Businesses’. The company’s principal brands and products, as of December 28, 2013 were as follows: Beverages: Maxwell House, Gevalia, and Yuban coffees; Tassimo hot beverage system (under license from Mondelez International); Capri Sun (under license) and Kool-Aid packaged juice drinks; Crystal Light, Kool-Aid, and Country Time powdered beverages; and MiO, Crystal Light, and Kool-Aid liquid concentrates. Cheese: Kraft and Cracker Barrel natural cheeses; Philadelphia cream cheese; Kraft and Deli Deluxe processed cheese slices; Velveeta and Cheez Whiz processed cheeses; Kraft grated cheeses; Polly-O and Athenos cheese; and Breakstone’s and Knudsen cottage cheese and sour cream. Refrigerated Meals: Oscar Mayer cold cuts, hot dogs, and bacon; Lunchables lunch combinations; Claussen pickles; and Boca soy-based meat alternatives. Meals and Desserts: Kraft and Kraft Deluxe macaroni and cheese dinners; Velveeta shells and cheese dinners; JELL-O dry packaged desserts; JELL-O refrigerated gelatin and pudding snacks; Cool Whip whipped topping; Stove Top stuffing mix; Jet-Puffed marshmallows; Velveeta Cheesy Skillets and Taco Bell Home Originals (under license) meal kits; Shake ‘N Bake coatings; and Baker’s chocolate and baking ingredients. Enhancers & Snack Nuts: Planters nuts, peanut butter, and trail mixes; Kraft Mayo and Miracle Whip spoonable dressings; Kraft and Good Seasons salad dressings; A.1. steak sauce; Kraft and Bull’s-Eye barbecue sauces; and Grey Poupon premium mustards. Canada: Canadian brand offerings include Kraft peanut butter and Nabob coffee, as well as a range of products bearing brand names similar to those marketed in the U.S. Other Businesses: The company’s other businesses, including Foodservice and Exports businesses, sell primarily branded products including Philadelphia cream cheese, A.1. steak sauce, and an array of Kraft sauces, dressings and cheeses. Sales and Distribution As of December 28, 2013, the company distributed products through 39 distribution centers, of which 36 are in the United States and 3 are in Canada. Customers The company sells products primarily to supermarket chains, wholesalers, supercenters, club stores, mass merchandisers, distributors, convenience stores, drug stores, value stores, and other retail food outlets in the United States and Canada. Its major customer includes Wal-Mart Stores, Inc. Trademarks and Intellectual Property The company’s significant trademarks include A.1., Baker’s, Cheez Whiz, Cool Whip, Country Time, Cracker Barrel, Crystal Light, Grey Poupon, JELL-O, Kool-Aid, Kraft, Lunchables, MiO, Miracle Whip, Oscar Mayer, Planters, Shake ‘N Bake, Stove Top, and Velveeta. In addition, the company owns the trademark rights to Philadelphia in the United States and the Caribbean, and to Gevalia and Maxwell House throughout North America and Latin America. As of December 28, 2013, the company sells some products under brands licensed from third parties, including Capri Sun packaged juice drinks for sale in the United States; and Taco Bell Home Originals Mexican-style food products for sale in U.S. grocery stores. Research and Development The company’s research and development expenses included approximately $118 million in 2013. Seasonality Overall sales of the company’s products are fairly balanced throughout the year, although demand for certain products may be influenced by holidays, changes in seasons, or other annual events. Regulation The company’s U.S. food and beverage products and packaging materials are primarily regulated by the U.S. Food and Drug Administration (FDA) or, for products containing meat and poultry, the U.S. Food Safety and Inspection Service of the U.S. Department of Agriculture. Its Canadian food products and packaging materials are primarily regulated by the Canadian Food Inspection Agency and Health Canada. Environmental Regulation: The company is subject to various federal, provincial, state, and local laws and regulations in the United States and Canada, which include the Clean Air Act, the Clean Water Act, the Resource Conservation and Recovery Act, and the Comprehensive Environmental Response, Compensation, and Liability Act (CERCLA). As of December 28, 2013, the company was involved in 60 active proceedings in the United States under CERCLA (and other similar state actions and legislation) related to current operations and certain inactive, or divested operations for which the company retains liability. History Kraft Foods Group, Inc. was founded in 1980. The company was formerly known as Kraft Foods Global, Inc. and changed its name to Kraft Foods Group, Inc. in 2012.
kraft foods group inc (KF4B:Frankfurt)
Three Lakes Drive
Northfield, IL 60093
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