Mondelez International, Inc., through its subsidiaries, manufactures and markets snack food and beverage products. The company’s portfolio includes nine brands, including Oreo, Nabisco, and LU biscuits; Milka, Cadbury Dairy Milk, and Cadbury chocolates; Trident gum; Jacobs coffee; and Tang powdered beverage. In addition, its portfolio of snack foods and refreshments includes 52 brands. Its brands span five consumer sectors, including biscuits (including cookies, crackers, and salted snacks); chocolate; gum and candy; beverages; and cheese and grocery. Segments Effective January 2013, the company’s operations and segments would be reorganized into five operating segments: Asia Pacific; Eastern Europe, Middle East & Africa; Europe; Latin America; and North America. Distribution and Marketing The company’s products are sold to supermarket chains, wholesalers, supercenters, club stores, mass merchandisers, distributors, convenience stores, gasoline stations, drug stores, value stores, and other retail food outlets. It distributes its products through direct store delivery, company-owned and satellite warehouses, distribution centers, and other facilities. The company also uses the services of independent sales offices and agents in some of its international locations. Foreign Operations The company sells its products to consumers in approximately 165 countries. As of December 31, 2012, it had operations in approximately 80 countries. Dispositions In 2012, the company completed the spin-off of its former North American grocery business, Kraft Foods Group, Inc. (Kraft Foods Group) by distributing 100% of the outstanding shares of common stock of Kraft Foods Group to holders of its common stock. In connection with the divestiture of Kraft Foods Group, the company divested U.S. Beverages, U.S. Cheese, U.S. Convenient Meals, and U.S. Grocery segments. Strategy The company’s business strategies are to unleash the power of its people; transform snacking; revolutionize selling; drive efficiency to fuel growth; and protect the well-being of its planet. Research and Development The company’s research and development expense was $462 million in 2012. Regulation Throughout the countries in which the company does business, regulators are continually adopting new laws and implementing new regulations that affect its business and operations, such as the European Commission’s EU Health Claim Regulation, effective December 2012, which limits the number of health claims that might be made by food companies about their products and a major reform of the EU legal framework related to the protection of personal data, and in the U.S., the Food Safety Modernization Act, which provides additional food safety authority to the FDA. Environmental Regulation As of December 31, 2012, the company’s subsidiaries were involved in one active proceeding in the U.S. under a state equivalent of the Comprehensive Environmental Response, Compensation, and Liability Act related to its current operations. History The company was founded in 2000. It was incorporated in 2000 in the Commonwealth of Virginia. The company was formerly known as Kraft Foods Inc. and changed its name to Mondelez International, Inc. in October 2012.
kraft foods inc-class a (KFT*:Mexico)
Three Parkway North
Deerfield, IL 60015
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