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Company Description

Contact Info

370 Knollwood Street

Winston-Salem, NC 27103

United States

Phone: 336-725-2981

Fax:

Krispy Kreme Doughnuts, Inc. operates as a retailer and wholesaler of doughnuts, complementary beverages and treats and packaged sweets. The company’s principal business is owning and franchising Krispy Kreme stores, at which various doughnuts, including the company’s Original Glazed doughnut, are sold and distributed together with complementary products, and where a range of coffees and other beverages are offered. Segments The company operates through four segments: Company Stores, Domestic Franchise, International Franchise, and KK Supply Chain Company Stores This segment includes the doughnut shops operated by the company. These shops sell doughnuts and complementary products through the on-premises and wholesale channels and come in two formats, factory stores and satellite shops. Factory stores have a doughnut-making production line, and majority of them sell products through both on-premises and wholesale channels to utilize production capacity. Factory stores also include commissaries, which serve wholesale customers. Satellite shops, which serve on-premises customers, are smaller than various factory stores, and include the hot shop and fresh shop formats. As of February 2, 2014, there were 95 company shops in 18 states and the District of Columbia, including 76 factory and 19 satellite shops. Doughnuts and Related Products: The company makes and sells various doughnuts, including its signature Original Glazed doughnut. Majority of its doughnuts, including its Original Glazed doughnut, are yeast-raised doughnuts, although the company also offers several varieties of cake doughnuts and crullers. The company has become known for seasonal doughnuts that come in various non-traditional shapes, including hearts, pumpkins, footballs, eggs, and snowmen, and which feature complementary icings and fillings. It also offers other doughnut varieties on a limited time basis to provide interest to its guests and excitement to its team members. Majority of the doughnut varieties that the company offers in its doughnut shops are also distributed through wholesale channels. In addition, it offers various products through wholesale channels, including honeybuns, fruit pies, mini-crullers, and chocolate products, generally packaged as individually wrapped snacks or packaged in snack bags. It also has introduced products in non-traditional packaging for distribution through grocery stores, mass merchants, and convenience stores. Complementary Products: The company has a beverage program, which includes drip coffees, iced coffees, both coffee-based and non-coffee-based frozen drinks, juices, sodas, milks, water, frozen/blended beverages and packaged and fountain beverages. It is continuing to refine its beverage offerings, including specialty espresso, cappuccino and hot chocolate drinks, and rolled out three new drip coffee blends in fiscal 2012. Domestic Franchise This segment consists of the vompany’s domestic store franchise operations and the licensing of Krispy Kreme products domestically. Domestic franchise stores sell doughnuts and complementary products through the on-premises and wholesale channels in the same way and using the same store formats as do company stores. As of February 2, 2014, there were 159 domestic franchise stores in 30 states, consisting of 107 factory and 52 satellite stores. The company licenses complimentary products in the beverage category. The company signed agreements for the test of Krispy Kreme branded bagged coffee at approximately 100 wholesale club locations in the southeast, and an agreement for the introduction of Krispy Kreme branded ready-to-drink coffee beverages in bottles for distribution at approximately 900 mass merchant locations throughout the United States, rollout of which is underway. In addition, the company signed an agreement with Kuerig Green Mountain to bring Krispy Kreme branded coffee to the Keurig brewing system by the end of calendar 2014. Krispy Kreme coffee is expected to be available in K-Cup packs at grocery, convenience store and big box outlets throughout the U.S., as well as at Krispy Kreme shops and online. International Franch

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