Last $17.66 USD
Change Today -0.09 / -0.51%
Volume 462.8K
KKD On Other Exchanges
New York
As of 3:40 PM 04/16/14 All times are local (Market data is delayed by at least 15 minutes).
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Company Description

Contact Info

370 Knollwood Street

Winston-Salem, NC 27103

United States

Phone: 336-725-2981


, teas, juices, sodas, water and bottled or canned beverages. Drip coffee is also offered in various international markets. KK Supply Chain This segment produces doughnut mixes and manufactures doughnut-making equipment, which various factory stores, both company and franchise, are required to purchase. In addition, this segment sells other ingredients, packaging and supplies, principally to company-owned and domestic franchise stores. As of February 3, 2013, there were 239 Krispy Kreme stores operated domestically in 38 states and in the District of Columbia, and there were 509 shops in 21 other countries worldwide. Of the 748 total stores, 295 were factory stores and 453 were satellites. Distribution Channels The company and its franchisees sell products through two channels: On-premises: Sales to customers visiting company and franchise factory and satellite stores, including sales made through drive-thru windows, along with discounted sales to community organizations that in turn sell doughnuts for fundraising purposes. Wholesale: Sales of fresh doughnuts and packaged sweets primarily on a branded basis to various retail customers, including convenience stores, grocery stores/mass merchants, and other food service and institutional accounts. These customers display and resell the doughnuts and other products from self-service display cases, and in packages merchandised on display units. Products are delivered to customer locations by the company’s fleet of delivery trucks operated by a commissioned employee sales force. Distribution through wholesale sales channels is limited to stores in the United States. Strategic Initiatives The company’s strategic initiatives include developing and testing domestic small shop formats to drive sales and profitability; improving its focus on shop operations; driving revenues by improving beverage offerings and deploying new products; investing for growth in the domestic franchise system; building on its success internationally; improving franchisee support; continuing to invest in research and development; and increasing its investments in technology. Trademarks and Trade Names The company’s doughnut shops are operated under the Krispy Kreme trademark, and it uses various federally and internationally registered trademarks and service marks, including Original Glazed and Hot Krispy Kreme Original Glazed Now and the logos associated with these marks. It has also registered some of its trademarks in approximately 60 other countries. Government Regulation The company must comply with regulations adopted by the Federal Trade Commission and with various state and foreign laws that regulate the offer and sale of franchises. The work conditions at the company’s facilities are regulated by the Occupational Safety and Health Administration and are subject to periodic inspections by this agency. Significant Events In August 2013, Krispy Kreme Doughnut Corporation has announced the opening of a new doughnut factory at 10781 Alpharetta Hwy, Roswell, Georgia 30076 in the Atlanta. History Krispy Kreme Doughnuts, Inc. was founded in 1937.


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Valuation KKD Industry Range
Price/Earnings 36.8x
Price/Sales 2.6x
Price/Book 4.3x
Price/Cash Flow 25.6x
TEV/Sales 2.4x

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