Businessweek

Kohl’s Corporation operates department stores in the continental United States and Alaska. The company sells apparel, footwear, and accessories for women, men, and children; soft home products, such as sheets and pillows; and housewares. As of February 2, 2013, the company operated 1,146 family-oriented department stores and a Website (www.Kohls.com) in 49 states. The company’s product offerings include quality private and exclusive brands, which are found ‘Only at Kohl’s’, as well as national brands, which appeal to classic, modern classic, and contemporary customers. Its Website includes merchandise, which is available in its stores, as well as merchandise, which is available online. Majority of the company’s private brands include Apt. 9, Croft & Barrow, Jumping Beans, SO, and Sonoma Life + Style. The company’s brands also include Food Network, Jennifer Lopez, Marc Anthony, Rock & Republic, and Simply Vera Vera Wang. In 2012, the company launched Rock & Republic and Princess Vera Wang. It also offers the Jennifer Lopez and Marc Anthony brands. The company also offers DesigNation concept, which would feature limited-edition collections from premier designers, including Narciso Rodriguez, which launched in 2012. Distribution A small amount of the company’s merchandise is delivered directly to the stores by vendors or their distributors. It operates four fulfillment centers that service its e-commerce business. Seasonality The majority of the company’s sales and income are realized during the second half of each fiscal year (year ending February 2013). The back-to-school season extends from August through September and represents approximately 15% of the company’s annual sales. Approximately 30% of its annual sales occur during the holiday season in the months of November and December. Trademarks and Service Marks The name ‘Kohl’s’ is a registered service mark of one of the company’s wholly-owned subsidiaries. This subsidiary has approximately 230 additional registered trademarks, trade names, and service marks, majority of which are used in the company’s private label program. History Kohl’s Corporation was founded in 1962.