Leading Brands, Inc. is engaged in beverage bottling, distribution, sales, merchandising, brand development, and brand management of beverage products in Canada, the western United States, and Asia. Leading Brands of Canada, Inc. is the company’s principal operating subsidiary, which is engaged in the company’s beverage business in Canada; and Blue Beverage Company, Inc. is the principal sales subsidiary in the United States. LBI Brands, Inc., the company’s subsidiary, owns certain of its proprietary brands, trademarks, and other intellectual property. The company’s subsidiary also includes Neurogenesis Inc., which is the operating company for the Happy Water brand. The company’s principal operating subsidiary in the United States included Neurogenesis Inc. that is 100% owned by Leading Brands, Inc. Bottling Plant In the year ended February 28, 2014, the company operated a 50,000 square foot bottling plant in Edmonton, Alberta. The company bottles juices and new age beverages for a ‘co-pack customer’ and its own branded products. The company provides beverage packaging (co-pack) services to a major branded beverage company. The company’s Edmonton plant is designed and equipped to handle various types of containers on its two lines that could fill containers of glass or polyethylene teraphalate. The company operates in Canada as an integrated healthy beverage bottler and distributor. Distribution In addition to the bottling plant, the sales and distribution system has a regional warehouse distribution center located in Edmonton, Alberta. The sales and distribution system distributes various beverages to retail, wholesale, and distribution outlets. Brands The company’s branded products include TrueBlue, PureBlue, TrueBlack, and Happy Water. Sales and Marketing The company has a sales and marketing team and outside broker network that covers majority of Canada and the western United States. The sales and marketing team in Canada covers various aspects of the retail trade, including chain grocery and drug stores, mass merchandise centers, food service outlets, and convenience stores. The company’s marketing and sales are handled by a combination of the company’s sales force and outside brokers and agents. In markets outside of Canada, principally in the United States and Asia, the company uses third-party contractors for market development and sales. Seasonality Demand for the company’s beverage products is somewhat seasonal, with the warmer months producing more demand than the cooler months. Regulation The company is subject to regulations of the Canadian Food Inspection Agency, Health Canada, and Natural Health Product Directorate, as well as the U.S. Food and Drug Administration, with regards to ingredients and labeling of the company’s products. The company is also subject to compliance with the Canada Border Services Agency and the United States Department of Homeland Security, and Customs and Border Protection for border security and customs functions related to the cross-border movement of raw materials and finished goods. History The company was founded in 1986. It was incorporated under the Company Act (British Columbia) in 1986. The company was formerly known as Camfrey Resources Ltd. and changed its name to Brio Industries Inc. in 1993. Further, the company changed its name to Leading Brands, Inc. in 1999.
leading brands inc (LBIX:NASDAQ CM)
33 West 8th Avenue
Vancouver, BC V5Y 1M8
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