Last $7.31 USD
Change Today -0.07 / -0.95%
Volume 379.8K
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Company Description

Contact Info

6401 Hollis Street

Suite 100

Emeryville, CA 94608

United States

Phone: 510-420-5000

Fax:

LeapFrog Enterprises, Inc. develops educational entertainment products for children. The company’s product portfolio consists of multimedia learning platforms and related content and learning toys. The company has developed learning platforms, including the LeapPad family of learning tablets, the Leapster family of handheld learning game systems and the LeapReader reading systems, which facilitate a variety of learning experiences provided by its libraries, available in cartridge, print and digital format. Segments The company operates its business in two segments, United States (U.S.) and International. United States The U.S. segment is engaged in the development, design, sale and marketing of multimedia learning platforms, related content and learning toys, which are sold primarily through retailers, distributors, and directly to consumers via the leapfrog.com online store and the App Center in the U.S. The App Center includes both content developed by the company and content from third parties that the company curate and distribute. This segment’s major customers include Wal-Mart Stores, Inc.; Toys ‘R’ Us, Inc.; and Target Corporation. International The International segment is engaged in the localization, sale, and marketing of multimedia learning platforms, related content, and learning toys. This segment markets and sells its products to national and regional mass-market and specialty retailers and other outlets through its offices in the United Kingdom, France and Canada, through distributors in various markets such as Australia, South Africa, Mexico and Spain, and directly to consumers via online stores, and the App Center. This segment’s major customers are Wal-Mart, Toys ‘R’ Us and Target. Product Portfolio The company’s product portfolio consists of the following: Multimedia Learning Platforms: The company’s multimedia learning platform products include features that facilitate a variety of learning experiences provided by its rich content libraries available in cartridge, print and digitally-downloadable forms. All of its multimedia learning platforms connect to the Internet and its LeapFrog Learning Path, either directly through a kid-safe Wi-Fi enabled Web experience, or through a connection to a laptop or desktop computer. LeapPad Learning Tablet Systems: The LeapPad learning tablet line is a line of children’s learning tablets for children ages three to nine, with built-in cameras for taking photographs and videos, and certain on-board content and utilities. LeapPad tablets are compatible with its LeapFrog Learning Library in both cartridge and digital format. In 2013, the company launched LeapPad Ultra, with a high-resolution seven-inch screen, built-in battery and Wi-Fi features and a kid-safe Web experience; and LeapPad2 Power, an enhanced version of LeapPad2, which includes rechargeable batteries. Leapster Learning Game Systems: The company’s line of Leapster handheld learning game systems is for children aged four to nine. The latest version in this line is LeapsterGS, with motion-based play, a built-in camera and video recorder, kid-friendly controls, and a recharger pack option. LeapsterGS is compatible with its LeapFrog Learning Library in both cartridge and digital format. LeapReader Learning Systems: The LeapReader learning systems line of products consists of the LeapReader reading and writing system, a stylus-based learn-to-read-and-write product, designed for children ages four to eight, and the LeapReader Junior reading system, a ready-to read system for children ages one to four. The LeapReader reading and writing system combines essential literacy skills: reading, writing and listening, while its LeapReader Junior ready-to-read systems introduces young children, to books and reading and to develop book-basics and early vocabulary and other preschool skills. LeapReader learning systems are compatible with select digital downloads from its LeapFrog Learning Library. The company’s LeapFrog Learning Library consists of approximately 1,200 downloadable digital content titles available for sale via its App Center that are compatible with one or more of it

 

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