s LeapPad, Leapster or LeapReader products. The company’s library includes a variety of learning games, videos, music, flashcards, interactive storybooks and other learning content that cover educational cornerstones such as math, reading, writing, geography and sciences, as well as other topics such as life skills, creativity through art, music and imaginative play, among others. Within its content offering, the company curates and distributes content from approximately 50 content partners, including videos and music from premium children’s content providers such as Disney, Nickelodeon, Mattel, Hasbro and Kidz Bop and interactive educational content from third parties for its platforms, including content developed by Disney and Scholastic. The company also sells approximately 50 educational learning games in cartridge format, which are compatible with its LeapPad and Leapster systems. The company’s cartridges also cover educational cornerstones such as math, reading, writing, geography and sciences, as well as other topics such as life skills, creativity through art, music and imaginative play, among others. The company has a LeapReader system library of approximately 150 books, maps and games for its LeapReader and LeapReader Junior products, designed to guide children through their learn-to-read journey, from their early exploration of board books with LeapReader Junior through LeapReader adventures that bring reading skills to life. The company’s content features proprietary LeapFrog characters such as the LeapFrog Frogs, Scout and Violet, Mr. Pencil, Pet Pals and Stretchy Monkey, among others, as well as popular licensed characters from Disney, Nickelodeon, Dreamworks, Mattel, Hasbro, and other licensing partners, including Sofia the First, Doc McStuffins, the Disney Princesses, Jake and the Neverland Pirates, Cars, Planes, Dora the Explorer, Thomas the Tank Engine, Transformers and My Little Pony, among others. Learning Toys The company’s learning toys are designed for children from birth to age four. The toys are intended to support the development of various skills for infants and young children, including phoneme, letter, number and color recognition, musical awareness and fine motor skills. The company’s learning toys include its Scout puppy collection, a line featuring its proprietary Scout and Violet puppy dog characters, which includes My Pal Scout and My Pal Violet, Scribble & Write, Count & Draw, Chat & Count, My Own Leaptop, Learn & Groove Music Player, My Talking LapPup and Read With Me Scout & Violet. The company also has its Touch Magic line of interactive toys, which encourages learning and exploration through intuitive touch technology. In addition, the company has a general line of learning toys which includes LeapFrog Sing & Play Farm, LeapFrog AlphaPup, Lil’ Phone Pal, Learn to Write with Mr. Pencil, Creativity Camera and Musical Rainbow Tea Party. Its existing line of learning toys includes products, such as Shapes and Sharing Picnic Basket, Letter Factory Phonics, Animal Adventure Learning Table, AlphaZoo Spinner, Poppin’ Play Piano, and Musical Counting Pal, among others. Online Services LeapFrog Learning Path: The Learning Path is a Web-based service. The Learning Path is a tool for parents, designed specifically to help support and guide their child's learning with personalized ideas and feedback, fun activities and expert advice. The Learning Path combines its proprietary curriculum and technology with the power of the Web to bring new levels of engagement, customization and personalization to LeapFrog products. The Learning Path builds direct one-to-one customer relationships with parents by empowering them with personalized feedback about their children’s learning progress and by suggesting specific LeapFrog products that would further develop their children’s skills. The Learning Path is a key component of its strategy to build direct relationships with parents, keeping them engaged with the company as their children grow, and giving them access to hundreds of activities, learning tips, videos, and printables that are modified to their child's learning stage.
leapfrog enterprises inc (LF:New York)
6401 Hollis Street
Emeryville, CA 94608
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