During 2013, the company launched a new component of the Learning Path, available as a free downloadable app for iPhone, iPad and iPod touch that provides a weekly newsletter with resources and activities for children in order to drive engagement with the LeapFrog brand and its products. LeapFrog App Center: During 2011, the company launched its App Center, through which customers can purchase and download digital content for their LeapPad, Leapster and LeapReader products, with a personal credit card, PayPal or with App Center cards purchased at retailers or on its online store. The App Center sells a variety of learning games, videos, music, flashcards, interactive storybooks and other educational content. Research and Development The company’s total research and development expenditure included $35.9 million in 2013. Seasonality The company’s business is seasonal with a significant portion of its revenue occurring in the second half of the year. Its results of operations have been stronger in its third and fourth quarters relative to its first and second quarters. The company’s cash flow from operations tends to be highest in the first quarter of the year when the company collects a majority of its accounts receivable related to sales made in the fourth quarter of the prior year. Competition The company’s principal competitors in the learning toy category include Mattel, Inc., primarily under its Fisher-Price brand; Hasbro, Inc. and its Playskool division; and VTech Holdings Ltd. The primary competitors for its multimedia learning products are kid-targeted tablets from Fuhu and VTech, and general tablet computers and eBook readers from Apple, Amazon and Samsung, and the Sony and Nintendo handheld gaming systems. History LeapFrog Enterprises, Inc. was founded in 1995. The company was incorporated in 1997 in the state of Delaware.
leapfrog enterprises inc (LF:New York)
6401 Hollis Street
Emeryville, CA 94608
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