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Company Description

Contact Info

9815 South Monroe Street

Suite 100

Sandy, UT 84070

United States

Phone: 801-432-9000

Fax: 801-880-0699

LifeVantage Corporation markets and sells proprietary products, primarily Protandim, to individuals throughout the United States and in Japan, Canada, Australia, Hong Kong, and Mexico. Products Protandim The company’s Protandim product is a patented dietary supplement that has been in a clinical trial to reduce the age-dependent increase in markers of oxidative stress. Protandim combats oxidative stress by increasing the body’s natural antioxidant protection at the genetic level, inducing the production of naturally-occurring protective antioxidant enzymes, including superoxide dismutase, catalase and glutathione-related enzymes. The company holds six U.S. patents and three international patents relating to Protandim. LifeVantage TrueScience LifeVantage TrueScience is a science-based anti-aging skin care product which includes natural and effective ingredients. This product was formulated to protect the skin from various factors that contribute to aging and the symptoms of unhealthy skin. The company’s LifeVantage TrueScience product includes the same ingredients found in its Protandim product. LifeVantage TrueScience has been formulated to improve skin tone and even skin coloring, diminish the appearance of fine lines and wrinkles, and provide a healthy and glowing appearance. LifeVantage TrueScience is also designed to improve skin smoothness and pigmentation, while increasing skin moisture. The LifeVantage TrueScience formula offers: Hydration/Moisturizing: LifeVantage TrueScience features a Lamellar Phase Emulsion System that forms a liquid emulsion barrier for moisturizing. It also features sodium hyaluronate, a moisture-binding agent that can balance moisture levels at the surface of the skin. Toning/Brightening: The turmeric extract in LifeVantage TrueScience is specially modified to remove yellow compounds in the skin without reducing the effectiveness of its potent curcuminoids. Minimizing Wrinkles/Fine Lines: The palm peptides and leucojum aestivum bulb extract in LifeVantage TrueScience have been shown to visibly reduce signs of wrinkles and fine lines and to promote improved skin tone and texture. Lipid Rejuvenation: LifeVantage TrueScience delivers multiple ingredients intended to mimic the naturally occurring lipid structure in the skin and retain the body’s own moisturizing lipids. Canine Health The company introduced Canine Health in 2013. Canine Health is a supplement specially formulated to combat oxidative stress in dogs through Nrf2 activation. Canine Health builds upon the active ingredients in Protandim to reduce oxidative stress, and support joint function, mobility and flexibly in dogs. Sales and Marketing The company utilizes its network of independent distributors located throughout the United States, Australia, Hong Kong, Japan, Mexico and Canada to market and sell its products. Intellectual Property Protandim is a proprietary, patented dietary supplement formulation for enhancing antioxidant enzymes including superoxide dismutase and catalase. The patents and patent applications protecting this formulation are held by its wholly-owned subsidiary, Lifeline Nutraceuticals Corporation. The company’s intellectual property is covered, in part, by six issued U.S. patents and three issued foreign patents in Australia, China and India. Corresponding foreign patent applications are pending in Canada, Europe and Japan. The company’s patents and patent applications claim the benefit of priority of seven U.S. provisional patent applications, the earliest of which was filed on March 23, 2004, and relate to compositions, methods of use, and methods of manufacture of various compositions, including those embodied by the Protandim formulation. The expected duration of its patent protection via granted patents is through March 23, 2025. Protandim is a registered trademark in the United States, Australia, Canada, China, Costa Rica, the European Community, Japan, Mexico, New Zealand and Taiwan, with a pending application in Hong Kong. The company has applied for registration of the trademark LifeVantage through the World Intellectual Property Organization, or WIPO. The company has registered the mark LifeVantage in the United States, Canada, New Zealand and Mexico, and through WIPO in Australia, China, Japan, and the European Community, with a pending application in Hong Kong. The LifeVantage TrueScience mark is registered in the United States, the European Community, Australia, China, Colombia, Japan, New Zealand, Norway, Mexico, Singapore, Switzerland and the Russian Federation, and is pending in Canada and Hong Kong. Regulations The formulation, manufacturing, packaging, labeling, and advertising of its Protandim, LifeVantage TrueScience and Canine Health products in the United States are subject to regulation by the Food and Drug Administration (FDA), and the Federal Trade Commission (FTC), as well as comparable state laws. The company markets Protandim as a ‘dietary supplement’ as defined in the Dietary Supplement Health and Education Act of 1994 (DSHEA). Potential FDA and Other Regulation: The company could become subject to additional laws or regulations administered by the FDA, FTC, or other federal, state, local or international regulatory authorities, to the repeal of laws or regulations that the company considers favorable, such as DSHEA, or to more stringent interpretations of laws or regulations. History LifeVantage Corporation was founded in 2003.


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