Businessweek

Lorillard, Inc. manufactures and sells cigarettes in the United States. The company produces cigarettes for both the premium and discount segments of the domestic cigarette market. The company’s primary menthol flavored premium cigarette brand is Newport. The Newport brand includes its Newport Non-Menthol product offerings. In addition to the Newport brand, the company’s product line has four additional brand families marketed under the Kent, True, Maverick, and Old Gold brand names. These 5 brands include 43 different product offerings. In 2011, it shipped 40.7 billion cigarettes in the United States and various United States possessions and territories. Customers The company sells its products primarily to wholesale distributors, who in turn service retail outlets, chain store organizations, and government agencies, including the U.S. Armed Forces. As of December 31, 2011, it had approximately 500 direct buying customers servicing approximately 400,000 retail accounts. Its major customer includes McLane Company, Inc. Suppliers The company’s supplier includes Alliance One International, Inc. Competition The company competes with Philip Morris USA Inc., a subsidiary of Altria Group, Inc.; and R.J. Reynolds Tobacco Company, a subsidiary of Reynolds American Inc. History Lorillard, Inc. was founded in 1760.