Lorillard, Inc. manufactures and sells cigarettes in the United States. The company produces cigarettes for both the premium and discount segments of the domestic cigarette market. The company’s primary menthol flavored premium cigarette brand is Newport. The Newport brand includes both menthol and non-menthol product offerings. In addition to the Newport brand, the company’s product line has four additional brand families marketed under the Kent, True, Maverick, and Old Gold brand names. These five brands include 43 different product offerings. In 2013, the company shipped 39.9 billion cigarettes, all of which were sold in the United States and certain U.S. possessions and territories. The company, through its other subsidiaries, is a global electronic cigarette company, marketed under the blu eCigs and SKYCIG brands. Newport, Kent, True, Maverick, Old Gold, blu eCigs and SKYCIG are the registered trademarks of the company and its subsidiaries. The company sells its major cigarette trademarks outside of the United States. Customers The company sells its products primarily to wholesale distributors, who in turn service retail outlets, chain store organizations, and government agencies, including the U.S. Armed Forces. As of December 31, 2013, it had approximately 500 direct buying customers servicing approximately 400,000 retail accounts. Its major customer includes McLane Company, Inc. As of December 31, 2013, the company had approximately 400 direct buying customers providing blu eCigs electronic cigarettes to approximately 136,000 retail accounts in the U.S. The company’s subsidiary, Cygnet UK Trading Limited, trading as SKYCIG, sells electronic cigarettes through retail outlets in the U.K. The company also sells electronic cigarettes directly to adult consumers over the Internet. Competition The company’s principal competitors are the two other major U.S. cigarette manufacturers, Philip Morris USA Inc., a subsidiary of Altria Group, Inc.; and R.J. Reynolds Tobacco Company, a subsidiary of Reynolds American Inc. History Lorillard, Inc. was founded in 1760.
(LLV:Berlin Stock Exchange)
714 Green Valley Road
Greensboro, NC 27408
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