ising on its Websites. The company works with its corporate clients to help create marketing programs that promote their brand and/or product. The company’s local and venue-focused sponsorships include venue signage, promotional programs, on-site activation, hospitality, and tickets. Strategy The company’s strategy is to utilize its leadership position in live entertainment and its relationships with fans, venues, artists and advertisers to sell more tickets. Its strategy is to grow and innovate through the initiatives including expanding its Concert Platform; focusing on selling tickets through a wide set of sales channels, including social media and mobile, and leveraging its extensive database it has built through www.livenation.com and www.ticketmaster.com to better reach consumers; continuing to drive growth in this area and capture a larger share of the music sponsorship market; selling more tickets and drive reductions in the cost to sell a ticket; building secondary ticket volume; and aligning artist management with other core businesses. Intellectual Property The company’s trademarks include the word marks Live Nation, Ticketmaster, House of Blues, and The Fillmore, as well as the Live Nation, Ticketmaster, House of Blues and The Fillmore logos. Regulations The company is subject to federal, state and local laws, both domestically and internationally, governing matters such as: construction, renovation and operation of its venues; licensing, permitting and zoning, including noise ordinances; human health, safety and sanitation requirements; the service of food and alcoholic beverages; working conditions, labor, minimum wage and hour, citizenship and employment laws; compliance with the Americans with Disabilities Act of 1990 (ADA) and the United Kingdom’s Disability Discrimination Act 1995 (DDA); historic landmark rules; compliance with United States Foreign Corrupt Practices Act (FCPA), the United Kingdom Bribery Act 2010 and similar regulations in other countries; hazardous and non-hazardous waste and other environmental protection laws; sales and other taxes and withholding of taxes; privacy laws and protection of personally identifiable information; marketing activities via the telephone and online; and primary ticketing and ticket resale services. Significant Events In March 2014, Live Nation Entertainment and the American Cancer Society announced a collaboration to raise awareness of cancer issues and critically needed funds to help finish the fight. In May 2014, Bud Light announced a sponsorship and content marketing alliance with Live Nation and Insomniac to become the 'Official Beer Sponsor' of North America's most popular dance music festival brand, Electric Daisy Carnival (EDC). In June 2014, As announced on David Letterman last night, hip-hop icon Nas and Chappelle will come together for ninth and final show at Radio City Music Hall. Competition The company’s main competitors in the live music industry include AEG and C3 Presents. Its main competitors in venue management include SMG, AEG and The Nederlander Organization. The company’s main competitors include primary ticketing companies, such as Tickets.com, AXS, Paciolan, Veritix and CTS Eventim; online and event companies, such as Eventbrite, eTix and Ticketfly; and secondary ticketing companies, such as StubHub. In the artist management business, the company competes with other artist managers both at larger talent representation companies, such as Red Light Management. In the artist services business, the company competes with Bill Young Productions, Bravado, Artist Arena, and Global Merchandising Services. History Live Nation Entertainment, Inc. was incorporated in 2005. The company was formerly known as Live Nation, Inc. and changed its name to Live Nation Entertainment, Inc. in 2010.
live nation entertainment in
9348 Civic Center Drive
Beverly Hills, CA 90210
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