Last $19.51 USD
Change Today -0.06 / -0.31%
Volume 217.7K
MANU On Other Exchanges
New York
As of 8:04 PM 07/22/14 All times are local (Market data is delayed by at least 15 minutes).
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Company Description

Contact Info

Sir Matt Busby Way

Old Trafford

Manchester, M16 0RA

United Kingdom

Phone: 44 16 1868 8000


arks. These products are distributed through Manchester United branded retail centers and e-commerce platforms, as well as its partners' wholesale distribution channels. All of its retail, merchandising, apparel & product licensing business is managed by Nike. Nike supplies the company’s playing kit, and through Manchester United Merchandising Limited (MUML), operates the company’s global product licensing, merchandising and the retail operations. A range of products, including the replica kit, training wear and other apparel are sold through the club store at Old Trafford, as well as retail outlets worldwide. Retail: In addition to the company’s primary retail store at Old Trafford, it has Manchester United branded retail locations in Singapore, Macau, Thailand and India. Nike manages the company’s retail stores under its agreement with them. Merchandising & Product Licensing: MUML has approximately 200 licensees serving approximately 120 countries. These licensees produce a range of Manchester United products, such as mugs, bedding and toys, which are sought after by the company’s followers worldwide. E-commerce: The company has an arrangement for online retailing with Kitbag and its official online store is branded as ‘United Direct’. The store sells a range of Manchester United branded merchandise, including official replica kit and other clothing from Nike. In addition, the company offers a range of other apparel; equipment, such as balls, luggage and other accessories; homewares, such as bedroom, kitchen and bathroom accessories; and collectibles, souvenirs, and other gifts. New Media & Mobile The company has formed mobile telecom partnerships in various countries. In addition, it markets content directly to its followers through its Website, and associated mobile properties. Digital Media: The company’s Website,, is published in 7 languages and has an average of approximately 6 million users and approximately 63 million page views per month. It uses its Website, which incorporates e-commerce and video subscription services, to communicate with its followers; promotes the Manchester United brand; and provides a platform for its sponsors to reach its global audience. The company’s Facebook page has approximately 36.1 million connections. Content and Localization: The company has international language Websites in English, Spanish, French, Arabic, Chinese, Korean and Japanese, which enable the company to engage with its followers in their native language. Mobile Services and Applications: The company offers digital content to mobile devices under its ‘MU Mobile’ brand. Users could access content and a video service through an ‘MU Mobile’ wireless application protocol or mobile site. The company has regional agreements with mobile operators to whom it grants rights to operate its ‘MU Mobile’ service in various countries. These rights include the permission to deliver Manchester United content to customers on a territory-exclusive basis and certain intellectual property rights to market and promote the service in the relevant region. The content provided includes highlight clips, match and news text alerts, ringtones and wallpapers. Video on Demand: The company offers a basic video on demand service branded ‘MUTV Online’, which provides subscribers with limited access to match highlights, and club news bulletins. Social Media: The company has approximately 36.1 million connections on its Facebook page. It uses Facebook as a means to communicate news and other updates, engage with its followers, identify active followers, solicit feedback from its users, tailor future digital media offerings, and improve the overall follower experience. Customer Relationship Management: The company operates a customer relationship management database. Its customer relationship management database enables the company to target its product and service offerings, such as digital subscription services, merchandise, and tickets. BROADCASTING This sector includes all revenue covering domestic and international television and radio rights to the Premier League, the Champion


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Price/Sales 4.6x
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