Melco Crown Entertainment Limited, through its subsidiaries, engages in the development, ownership, and operation of casino gaming and entertainment resort facilities in Macau. Operations The company has two major casino based operations, namely, City of Dreams and Altira Macau, and non-casino based operations at its Mocha Clubs. Its operations cater to a spectrum of gaming patrons, from high-stakes rolling chip gaming patrons to gaming patrons seeking an entertainment experience. City of Dreams City of Dreams is an integrated resort development in Cotai, Macau. City of Dreams targets premium mass market and rolling chip players from regional markets across Asia. The City of Dreams site is located on 2 adjacent land parcels in Cotai, Macau with a combined area of 113,325 square meters (approximately 1.2 million square feet). City of Dreams features a casino area of approximately 420,000 square feet with a total of approximately 430 gaming tables and approximately 1,300 gaming machines. The company has a hotel management agreement, pursuant to which Hyatt of Macau Ltd. manages the Grand Hyatt Macau hotel, and the company has entered into license agreements with respect to Crown Towers hotel and Hard Rock hotel, pursuant to which the company is granted certain rights to use certain intellectual properties from the licensors. The Crown Towers hotel and the Hard Rock Hotel each offers approximately 300 guest rooms, and the Grand Hyatt Macau hotel offers approximately 800 guest rooms. City of Dreams includes approximately 20 restaurants and bars, approximately 70 retail outlets, an audio visual multimedia experience, recreation and leisure facilities, including health and fitness clubs, 3 swimming pools, spa and salons, and banquet and meeting facilities. The Club Cubic nightclub, with approximately 26,210 square feet of live entertainment space, opened at City of Dreams in 2011. The Dancing Water Theater, a wet stage performance theater with approximately 2,000 seats, opened in 2010 and features the internationally acclaimed The House of Dancing Water show. The House of Dancing Water is the live entertainment centerpiece of the overall leisure and entertainment offering at City of Dreams. Altira Macau The City of Dreams site is located on 2 adjacent land parcels in Cotai, Macau with a combined area of 113,325 square meters (approximately 1.2 million square feet). Altira Macau is designed to provide a casino and hotel experience that caters to Asian rolling chip customers and players sourced primarily through gaming promoters. Altira Macau features a casino area of approximately 173,000 square feet with a total of approximately 200 gaming tables. The company’s multi-floor layout comprises primarily designated gaming areas and private gaming rooms for rolling chip players, together with a general gaming area for the mass market that offers various table limits to cater to a range of mass market patrons. Altira Hotel is located within the 38-story Altira Macau. The top floor of the hotel serves as the hotel lobby and reception area, providing guests with views of the surrounding area. The hotel comprises approximately 200 guest rooms, including suites and villas, and features in-room entertainment and communication facilities. Various restaurants and dining facilities are available at Altira Macau, including an Italian restaurant Aurora, various Chinese and international restaurants, dining areas focused around the gaming areas, and various bars. Altira Hotel also offers non-gaming entertainment venues, including a spa, gymnasium, outdoor garden podium, and a sky terrace lounge. Mocha Clubs The company has 10 Mocha Clubs, with gaming space ranging from approximately 3,000 square feet to 21,500 square feet. Mocha Clubs operate at premises with a total floor area of approximately 94,500 square feet. As of December 31, 2011, Mocha Clubs had 842 gaming machines in operation. Mocha Clubs focus on general mass market players, including day-trip customers, outside the conventional casino setting. In September 2011, the company opened its ninth Mocha Clubs venue at the Macau Tower Convention & Entertainment Centr
melco crown entertainme-adr
(MAS:Frankfurt)
Contact Info
The Centrium
36th Floor
60 Wyndham Street
Central,
Hong Kong
Phone: 852 2598 3600
Fax: 852 2537 3618
www.melco-crown.com| Recently Viewed | |||
| MAS:GR | €17.63 EUR | -0.78 | |
| Company | Last | Change |
| Galaxy Gaming Inc | $0.26 USD | -0.026 |
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| Sands China Ltd | $40.60 HKD | +0.15 |
| SJM Holdings Ltd | $21.55 HKD | -0.95 |
| Wynn Macau Ltd | $24.80 HKD | -0.05 |
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Industry Analysis
MAS
Industry Average
| Valuation | MAS | Industry Range |
| Price/Earnings | 37.7x |
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| Price/Sales | 3.1x |
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| Price/Book | 3.8x |
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| Price/Cash Flow | 19.8x |
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| TEV/Sales | 2.0x |
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