t to 21,500 square feet. As of December 31, 2012, Mocha Clubs had 1,993 gaming machines in operation. Mocha Clubs focus on general mass market players, including day-trip customers, outside the conventional casino setting. Except for Mocha Altira located at Altira Macau, the company operates Mocha Clubs at leased or sub-leased premises or under right-to-use agreements. In addition to slot machines, each Mocha Club site offers electronic tables without dealers. The gaming facilities at the company’s Mocha Clubs include a technology for gaming machines and offer both single-player machines with various games, such as progressive jackpots, and multi-player games where players on linked machines play against the house in electronic roulette, baccarat and sicbo, a traditional Chinese dice game. Development Projects Studio City: The company owns a 60% equity interest in Studio City International Holdings Limited, the developer of Studio City. Studio City is an integrated resort development project to be developed in Cotai that has a land grant concession. The company is developing the Studio City project to be a cinematically-themed integrated resort, designed to deliver an entertainment proposition to visitors to Macau. Studio City’s site is on a plot of land of 130,789 square meters (equivalent to approximately 1.4 million square feet) in Cotai, Macau and has a gross construction area of approximately 7.6 million square feet (equivalent to approximately 707,078 square meters). Philippines Project: The company’s indirect subsidiary, MCE Leisure (Philippines) Corporation, operates the casino business of the Philippines Project. The Philippines Project is an integrated resort project located in Entertainment City, Manila, including a casino, hotel, retail, and entertainment complex. The Philippines Project is located on an approximately 6.2-hectare site in Entertainment City, Manila, close to Metro Manila’s international airport and central business districts. Other Premises Taipa Square Casino premises, including the fit-out and gaming related equipment, are located on the ground floor and level 1 within Hotel Taipa Square and having a floor area of approximately 1,760 square meters (equivalent to approximately 18,950 square feet). The company operates Taipa Square Casino under a right-to-use agreement with the owner, Hotel Taipa Square (Macao) Company Limited. Strategies The company’s business strategies are to develop a balanced product portfolio of well-recognized branded experiences tailored for a spectrum of customer segments; utilize Melco Crown (Macau) Limited’s subconcession to improve its business and revenue potential; develop comprehensive marketing and customer loyalty programs; and create first class service experiences. Intellectual Property The company has registered the trademarks ‘Altira’, ‘Mocha Club’, ‘City of Dreams’, and ‘Melco Crown Entertainment’ in Macau and other jurisdictions. The company has also registered in Macau and other jurisdictions certain other trademarks and service marks used in connection with the operations of its hotel casino projects in Macau. It has a license agreement with Crown Melbourne Limited for an exclusive and non-transferable license to use the Crown brand in Macau. Regulations The company is subject to the U.S. Foreign Corrupt Practices Act, which makes it illegal for the company and its employees and agents from offering or giving money or any other item of value to win or retain business or to influence any act or decision of any foreign official. Competition The company’s competitors also include Crown Limited’s Crown Melbourne in Melbourne, Australia, and Crown Perth in Perth, Australia; and Burswood Entertainment Complex in Perth, Australia. History The company was incorporated under the name of Melco PBL Entertainment (Macau) Limited in 2004 as an exempted company with limited liability under the laws of the Cayman Islands and registered as an oversea company under the laws of Hong Kong in 2006. In 2008, the company changed its name to Melco Crown Entertainment Limited.
melco crown entertainme-adr
60 Wyndham Street
Phone: 852 2598 3600
Fax: 852 2537 3618www.melco-crown.com
|Genting Singapore PLC||$1.46 SGD||0.00|
|Melco International Development Ltd||$27.55 HKD||-0.10|
|MGM China Holdings Ltd||$28.75 HKD||+0.25|
|SJM Holdings Ltd||$25.15 HKD||-0.15|
|Wynn Macau Ltd||$33.10 HKD||+0.50|
|View Industry Companies|
Sponsored Financial Commentaries
To contact MELCO CROWN ENTERTAINME-ADR, please visit www.melco-crown.com. Company data is provided by Capital IQ. Please use this form to report any data issues.