McDonald’s Corporation franchises and operates McDonald’s restaurants in the restaurant industry. The company’s restaurants serve a menu at various price points providing value in 119 countries worldwide. The company’s restaurants are operated either by the company or by franchisees, including conventional franchisees under franchise arrangements, and developmental licensees and foreign affiliated markets under license agreements. The company has an equity investment in various foreign affiliated markets, referred to as ‘affiliates’. The company and its franchisees purchase food, packaging, equipment, and other goods from various independent suppliers. Products McDonald’s restaurants offer a uniform menu. McDonald’s menu includes hamburgers and cheeseburgers, Big Mac, Quarter Pounder with Cheese, Filet-O-Fish, various chicken sandwiches, Chicken McNuggets, Snack Wraps, french fries, salads, oatmeal, shakes, McFlurry desserts, sundaes, soft serve cones, pies, soft drinks, coffee, McCafé beverages, and other beverages. In addition, the restaurants sell various other products during limited-time promotions. McDonald’s restaurants in the U.S. and various international markets offer a full or limited breakfast menu. Breakfast offerings might include Egg McMuffin, Sausage McMuffin with Egg, McGriddles, biscuit and bagel sandwiches, and hotcakes. Intellectual Property The company considers the trademarks ‘McDonald’s’ and ‘The Golden Arches Logo’ to be of material importance to its business. History McDonald’s Corporation was founded in 1948.