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Company Description

Contact Info

Sanno Park Tower

11-1, Nagata-cho 2-chome

Chiyoda-ku

Tokyo, 100-6150

Japan

Phone: 81 3 5156 1111

Fax:

NTT DOCOMO, INC. operates as a mobile telecommunications carrier. The company is a subsidiary of NIPPON TELEGRAPH AND TELEPHONE CORPORATION. The company provides mobile telephone services through its long term evolution (LTE) and W-CDMA networks. As of March 31, 2014, it had approximately 63,105 thousand cellular subscribers. Products The company purchases products from vendors and then sells them to primarily its sales agency who sells these products to its subscribers. In the year ended March 31, 2014, the company introduced 27 smartphone models, 2 tablet models, 3 feature phone models, and 2 data communication device models, and sold approximately 22,514 thousand units. Smartphones/Tablets In the year ended March 31, 2014, the company expanded its lineup of handsets installed with quad core CPU and large capacity batteries. This was in addition to offering features primarily popular with Japanese consumers, such as Osaifu-Keitai (Mobile Wallet), Full-Seg, One-Seg, waterproof, and infrared capabilities, primarily for its Xi (LTE) compatible smartphone handsets and tablets. As for smartphone handsets, in addition to global models popular overseas, such as the Xperia series and GALAXY series, where the company focused on promoting a lineup of handsets with the catch phrases ‘easy to use and easy to choose’, the company offered a range of handsets with special features, such as the AQUOS series and ARROWS series. Along with handsets that are easy to operate, it also offered a lineup of handsets that could be used by a spectrum of customers. These include the ‘Raku-Raku SMARTPHONE 2’, a smartphone for seniors that supports applications, such as dmarket; and the ‘Smartphone for Junior 2’, a smartphone for youngsters with various built-in functions that offer safety for children and peace of mind for their guardians, such as filters that block harmful sites and restrict late night use and excessive use. The company also offered business smartphones with advanced security features for corporate use. In addition to handsets that are convenient to use, it expanded the lineup of handsets to meet the needs of customers, including commencement of sales of the iPhone in 2013. As for tablets, the company made efforts to expand this new market through sales of the 7-inch waterproof AQUOS PAD and the ARROWS Tab capable of a 150Mbps maximum download speed. In addition, it offered the iPad from June 2014. Data Communications Devices The company offers a range of data communication devices for selection, depending on usage, including mobile Wi-Fi routers, USB data cards, and the like. In addition, besides data communication devices, its communication modules could be used in various situations in everyday life and business situations, such as for managing taxi and bus operations, monitoring and controlling power and gas facility devices, distributing content to information posting systems, managing inventory for vending machines, and managing payment with mobile devices. Services Mobile Services The company offers voice, data, and other value-added services through its Xi (LTE) and FOMA (W-CDMA) services. As a result of its efforts to improve the contents and services for smartphones, as well as expand the smartphone market, Xi service subscriptions rose to approximately 21,965 thousand as of March 31, 2014. In addition, other major services among cell phone services include international services, such as international calling service and international roaming service; public wireless LAN service ‘docomo Wi-Fi’; services for corporate customers, such as ‘Office Link’; a service that allows mobile phones to be used as internal lines; ‘Business Mopera Anshin Manager’, which enables the unified control of corporate mobile phones; and a satellite cell phone service. Sales and Marketing Sales Channels: The company sells its products and services through a sales network covering the entire country of Japan. The shops that deal with its products and services are operated by various distributors, and as of March 31, 2014, there were 2,406 docomo Shops nationwide. In addition to docomo Shops, there are

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