Medical Care Technologies Inc., a development stage company, engages in the opening and operation of children’s integrated health and wellness centers; and sale and distribution of pharmaceutical and nutraceutical products in China. It also offers merchandising, education and public awareness programs for children. Operations Pediatric Health and Wellness Centers The company plans to open and operate private pediatric health centers and mainly locating them in economically developing and/ developed cities. It has entered into various discussions with Chinese health officials in various provinces in China to initiate its pediatric health care objectives. The company’s targeted locations are Shenzheng, Shanghai, Beijing, Kunshan, Zuhai, and Hailongjiang. In 2011, the company received approval for its final licenses from the City of Dongguan, Guangdong Province Department of Urban Planning and Department of Health to open and operate its first children’s health and wellness center. The company’s first children’s health center would be named Teddyberry and Company, and would be a 4,000+ square foot facility in Dongguan, located within a metropolitan area of 10 million people with an estimated 1 million children and the 2 neighboring municipalities of Guangzhou and Shenzhen, home to approximately 25 million residents. Pharmaceutical and Nutraceutical Products The company plans to carry State Food and Drug Administration (SFDA) approved products. It intends to source and sell pharmaceutical and nutraceutical products and various other merchandise, including over-the-counter medicines, herbal products, personal care products, family care products in its planned pediatric health and wellness centers, through its Website, retail pharmacies, and through established sales and distribution channels in China. The company also plans to offer private label products. Its target customers include retail pharmacies, pharmaceutical companies, hospitals, physicians’ office practices, consumers; and industrial and food microbiology laboratories. Target Market The company's primary target for its healthcare services, as well as its pharmaceutical and nutraceutical products are advancing economic middle class Chinese families; children between the ages of 3 and 16; and progressive areas throughout China. Distribution of Products The company intends to market its pharmaceutical and nutraceutical products in the children’s health and wellness centers through independent distribution channels and directly to end-users by independent sales representatives. Strategy The company's business strategy is to open children’s medical health and wellness centers in large and fast-growing metropolitan markets; capture patient/ customer trust and loyalty with effective marketing and promotional programs; offer health and wellness products; develop reliable distribution channels for its products; implement management information systems in its health and wellness centers; and selectively pursue complementary acquisitions. Competition The company's primary competitors include Baby’s Own, Enfamil, IntraKID, and Source Naturals. Significant Events In January 2014, MDCE, through joint ventures or Chinese subsidiaries, develops a network of family and children's health facilities in the larger urban areas throughout China.
medical care technologies (MDCE:OTC US)
No. 2 Building
Phone: 86 10 6407 0580
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