Medifast, Inc., through its subsidiaries, engages in the production, distribution, and sale of weight loss and weight management products, and other consumable health and diet products. The company’s subsidiaries include Jason Pharmaceuticals, Inc.; Take Shape For Life, Inc.; Jason Enterprises, Inc.; Medifast Franchise Systems, Inc.; Jason Properties, LLC; Medifast Nutrition, Inc.; and Seven Crondall, LLC. Its product lines include weight loss and management, meal replacement, and vitamins. Products The company offers various weight loss and weight management products under the Medifast and Essential 1 brands and for select private label customers. The Medifast line includes approximately 75 options, including bars, bites, pretzels, puffs, cereal crunch, drinks, eggs, hearty choices, oatmeal, pancakes, pudding, soft serve, shakes, smoothies, soft bakes, and soups. Medifast nutritional products are formulated with ingredients. Medifast meal replacements are fortified to contain 24 vitamins and minerals, as well as other nutrients essential for good health. New Products Medifast expanded its product line in 2013 by introducing various new items, including Medifast Tomato Basil Bisque, Medifast Pineapple Mango Smoothie, Medifast Triple Berry Smoothie, Medifast Cookie Dough Chewy Bar, Medifast Peanut Butter Chocolate Chip Chewy Bar, Medifast Blueberry Muffin Soft Bake, and Medifast Ziti Marinara. Marketing In 2013, the company continued to build and utilize its core Medifast brand through multiple marketing strategies for each of its distribution channels, such as Medifast Direct, Medical Providers, Medifast Weight Control Centers, and Take Shape for Life to their target audiences. International In 2013, the company announced a 3-year strategic partnership with Productos Medix S.A. de C.V. (Medix), a pharmaceutical manufacturer and distributor in Mexico. The agreement grants Medix a license for the distribution of Medifast products and programs through physicians and weight control centers in Mexico under the Medifast Brand. Governmental Regulation The formulation, processing, packaging, and labeling of the company's products are subject to regulation by various federal agencies, and principally by the Food and Drug Administration. The Federal Trade Commission has principal regulatory control through the company’s advertising. Significant Events Medifast, Inc., a United States manufacturer and provider of clinically proven, portion-controlled weight-loss products and programs, announced that its strategic partner, Medix, has acquired another Medifast Weight Control Center in Austin, Texas, bringing the total number of centers acquired to 12. Competition The company’s competitors include NutriSystem Inc., Herbalife Ltd., USANA Health Sciences, and Weight Watchers International, Inc. History Medifast, Inc., a Delaware corporation, was founded in 1980. The company was incorporated in 1993.
medifast inc (MED:New York)
11445 Cronhill Drive
Owings Mills, MD 21117
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