ion of beer, and in some cases other alcoholic beverages, and who typically also distribute one or more national beer brands. Together with its distributors, the company markets its products to retail outlets and relies on its distributors to provide regular deliveries, to maintain retail shelf space, and to oversee timely rotation of inventory. The company also offers various ales and lagers directly to consumers at a tasting room attached to the Saratoga Springs brewery in New York and at its ale house in Ukiah, California. In the Foreign Territory, the company’s products are distributed primarily through Indian restaurants by restaurant trade distributors. Its products are also distributed through supermarkets, liquor stores, and licensed shops and convenience stores. The majority of its restaurant sales are through its on-tap draft installations. KBEL exports Kingfisher Premium Lager to various European markets outside of the United Kingdom, and its sales growth in those markets typically correlates with the establishment and proliferation of Indian restaurants in such locations. Distribution and retailing of products in Canada involves a range and varied degree of government control through provincial liquor boards. The company distributes its products through provincial liquor control boards or independent distributors, as required in each province. Customers The company's principal European customer is Shepherd Neame. Suppliers The company’s major suppliers in North America are Great Western Malting Co., Yakima, Washington, and Canada Malting Company, Montreal, Canada (malt); Hop Union LLC, Yakima, Washington and S.S. Steiner Inc., New York, New York (hops); Gamer Packaging Inc., Minneapolis, Minneapolis (bottles and crowns); Alliance Packaging, Seattle, Washington, and International Paper Co. Pittsburg, Pennsylvania (cartons); Rose City Printing and Packaging, Vancouver, Washington and Keystone Paper and Box Company, Inc., South Windsor, Connecticut (carriers); and DWS Printing Associates, Bay Shore, NY (labels). The company’s major supplier for the Foreign Territory is Shepherd Neame. Sales and Marketing The company markets its products through various promotional programs with its distributors and wholesalers. Trademarks The company has United States federal trademark registrations on the principal register of the United States Patent and Trademark Office for the following marks: MENDOCINO BREWING COMPANY word mark; RED TAIL ALE word mark; RED TAIL design mark; BLUE HERON PALE ALE design mark; EYE OF THE HAWK SELECT ALE word mark; YULETIDE PORTER word mark; BREWSLETTER word mark; PEREGRINE GOLDEN ALE word mark; HOPLAND BREWERY word mark; BLACK EYE ALE word mark; BLACK HAWK STOUT word mark; BLUE HERON word mark; HONEY AMBER ROSE design mark; TWIN SISTERS; REVOLUTION X; ROCK HARD TEN; ORGANIC PIONEERS; THE OFFICIAL BEER OF PLANET EARTH; YOSEMITE; and CATCH 22. The company has United States federal trademark registrations on the supplemental register of the United States Patent and Trademark Office for the following marks: BEER DIVA word mark. The company uses the BLUE HERON word mark under a concurrent use agreement with Bridgeport Brewing Company. It claims common law trademark rights in and to the following marks: TALON BARLEY WINE ALE word mark, TALON BARLEY WINE ALE design mark, TRAINWRECK word mark, HELLTOWN word mark, and BUTTE CREEK BREWING word mark. The company has also acquired the rights to use the RAZOR EDGE word mark through a license agreement with Beverage Mates, Ltd. Governmental Regulation The company is licensed to manufacture and sell beer by the Departments of Alcoholic Beverage Control in California and New York. A federal permit from the United States Treasury Department, Alcohol and Tobacco Tax and Trade Bureau allows the company to manufacture fermented malt beverages. History Mendocino Brewing Company, Inc. was founded in 1982.
mendocino brewing co inc (MENB:OTC US)
1601 Airport Road
Ukiah, CA 95482
|Anheuser-Busch InBev NV||€83.69 EUR||-0.15|
|Heineken NV||€54.69 EUR||+0.31|
|View Industry Companies|
|Price/Cash Flow||NM||Not Meaningful|
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