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Company Description

Contact Info

1716 Locust Street

Des Moines, IA 50309

United States

Phone: 515-284-3000


Meredith Corporation operates as the media and marketing company serving American women. The company engages in magazine publishing and related brand licensing, television broadcasting, digital and customer relationship marketing, digital and mobile media, and video creation operations. Segments The company operates two segments, National Media and Local Media. The National Media segment includes magazine publishing, brand licensing, digital and customer relationship marketing, digital and mobile media, database-related activities, and other related operations. The National Media segment includes national consumer media brands delivered via multiple media platforms, brand licensing activities, and business-to-business marketing products and services. It focuses on the home and family market and is a publisher of magazines serving women. In 2013, the company published in print twenty subscription magazines, including Better Homes and Gardens, Family Circle, Ladies' Home Journal, Parents, FamilyFun, American Baby, EveryDay with Rachael Ray, and Fitness, and approximately 120 special interest publications. 20 of its brands are also available as digital editions on various platforms. The National Media segment's digital media presence consists of approximately 40 Websites, approximately 30 mobile-optimized Websites, and approximately 30 applications (apps). Of those Websites and apps, the Allrecipes' brand accounts for 18 Websites, 18 mobile sites serving 23 countries in 12 languages, and 11 mobile apps. The National Media segment also includes digital and customer relationship marketing, which provides specialized marketing products and services to some of America's companies; a large consumer database; brand licensing activities; and other related operations. The Local Media segment consists of the operations of network-affiliated television stations, related digital and mobile media, and video creation operations. The Local Media segment consists of 12 network-affiliated television stations located across the United States (U.S.) in various markets and a national video creation unit. The television stations consist of six CBS affiliates, three FOX affiliates, two MyNetworkTV affiliates, and one NBC affiliate. Local media's digital presence includes 20 Websites and mobile Websites and 36 apps focused on news, sports, and weather-related information. Other Activities Meredith Xcelerated Marketing—Meredith Xcelerated Marketing (MXM) is a digital and customer relationship marketing agency with the ability to create measurable programs that are focused on building customer engagement for corporate clients through the use of content. MXM's marketing capabilities include digital, social media, customer relationship management, database analytics, healthcare, and mobile media. MXM provides clients with in-depth knowledge, resources, and expertise in core areas including loyalty, consumer research, database management and analytics, mobile, campaign management, social, and digital. In fiscal 2013, its clients included Kraft, Nestlé, Lowe's, Honda, Chrysler, State Farm, and Allergan. In addition, the Meredith-iris Global Network, the company's partnership with iris Nation Worldwide Limited, serves the needs of MXM's domestic clients. Brand Licensing—Brand licensing consists of the licensing of various proprietary trademarks in connection with retail programs conducted through retailers and manufacturers, and multiple licensing agreements that extend several of the company's brands internationally. The company has licensing agreement for Better Homes and Gardens branded products at Wal-Mart Stores, Inc. (Walmart). Other licensing activities include a long-term agreement to license the Better Homes and Gardens brand to Realogy Corporation (Realogy), which continues to build a residential real estate franchise system based on the Better Homes and Gardens brand; and a licensing agreement with Universal Furniture International, which includes a full line of wooden and upholstered furniture for living rooms, bedrooms, and dining rooms. During fiscal 2013, the company expanded and enhanced the scope of Better

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