ion. In 2013, Martha Stewart's Cooking School season 2 and Martha Bakes seasons 1 and 2 aired on PBS. New episodes of Martha Stewart's Cooking School season 3 began to air in January 2014. Emeril Lagasse also provides various television services for the company. In 2013, Emeril Lagasse hosted Emeril's Florida on the Cooking Channel (which has been renewed through 2014), returned as a co-host on Top Chef and continued providing talent services as the recurring Food Correspondent for Good Morning America. In 2013, the company entered into a new two-year agreement with Sirius XM Radio to produce approximately 10 hours of original programming each week. This agreement with Sirius XM Radio replaces its historical Martha Stewart Living Radio channel with a daily radio show hosted by the company, and other MSLO LLC talent, on SiriusXM Stars. Strategy The company’s strategy to generate growth and profitability includes improving its merchandising business by utilizing its brand equity to diversify into new categories and distribution channels, and negotiate new partnerships that reward the company for the value of its brands and its active role in product development and design, both domestically and internationally; and strengthening its media business by using its content across existing and new distribution channels, including international opportunities, and focusing on digital opportunities. Intellectual Property The company uses multiple trademarks to distinguish its various publications and brands, including Martha Stewart Living (the name of the company’s primary publication, as well as the trademark for products sold at The Home Depot), Martha Stewart Collection (for goods sold at Macy’s), Martha Stewart Pets, Martha Stewart Crafts, Martha Stewart Weddings, Everyday Food, and Emeril. It also registers, both offensively and defensively, major domain names containing its trademarks, such as www.marthastewart.com, www.marthastewartweddings.com, www.emerils.com, and www.everydayfood.com. The company has also applied for, and in some instances are the owners of, domestic and international design and utility patents covering certain of its Martha Stewart Crafts paper punches. History Martha Stewart Living Omnimedia, Inc. was founded in 1996.
martha stewart living-a (MLV:Frankfurt)
601 West 26th Street
New York, NY 10001
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