Businessweek

organization, journals, portable filing, and pantry organization. Select Licensed Emeril Lagasse Manufacturing Partnerships The company owns various licensing agreements in connection with its acquisition of specific Emeril Lagasse assets and has entered into new licensing agreements following the acquisition. These licensing agreements are primarily associated with partnerships with various food and kitchen preparation manufacturers that produce products under the Emeril Lagasse brand. Emerilware by All-Clad: Emerilware by All-Clad consists of lines of gourmet cookware and barbeque tools available at department stores and specialty retail outlets across the United States, as well as through the Home Shopping Network. Emerilware by T-Fal: Emerilware by T-FAL is a line of small kitchen appliances available at department stores and specialty retail outlets across the United States, as well as through the Home Shopping Network. Emeril’s Original with B&G Foods: Emeril Lagasse introduced with B&G Foods, Emeril’s Original, a signature line of seasonings, salad dressings, basting sauces and marinades, mustards, salsas, pasta sauces, pepper sauces, spice rubs, cooking sprays, and stocks available at supermarkets and specialty markets across the United States, as well as through the Home Shopping Network. Emeril’s Gourmet Coffee with Timothy’s World Coffee: Emeril’s Gourmet Coffee with Timothy’s World Coffee is a single-cup coffee program consists of flavored coffees inspired by Emeril Lagasse. The program is available in department and specialty stores nationwide, as well as in various national hotel chains. Other Emeril Manufacturing Partnerships: The company offers various new partnerships, including Emerilware Cutlery with SED International Inc., which is a branded cutlery collection that includes knives and cutting boards. The line was launched on the Home Shopping Network in November. It also offers Emeril’s Red Marble Steaks with Allen Brothers, which is a line of hand-selected, aged steaks. The line is available through catalog, online, and the Home Shopping Network. Intellectual Property The company uses multiple trademarks to distinguish its various publications and brands, including Martha Stewart Living (the name of its primary publication, as well as the trademark for products sold at Home Depot), Martha Stewart Collection (for goods sold at Macy’s), Martha Stewart Crafts, Martha Stewart Weddings, Everyday Food, Whole Living, Mad Hungry, and Emeril. The company also registers, both offensively and defensively, primary domain names containing its trademarks, such as www.marthastewart.com, www.marthastewartweddings.com, www.wholeliving.com, www.emerils.com, and www.everydayfood.com. It also works with its licensees to assure that its trademarks are used properly. The company owns and licenses the perpetual rights to the ‘Martha Stewart’ portion of its marks pursuant to an agreement between the company and Ms. Stewart. Significant Events The company and Fremantlemedia Enterprises Ltd. are partnering to co-develop television and digital video programming featuring contemporary lifestyle personalities. History Martha Stewart Living Omnimedia, Inc. was founded in 1996.