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Company Description

Contact Info

22 West Washington Street

Chicago, IL 60602

United States

Phone: 312-696-6000

Fax: 312-696-6009

Morningstar, Inc. provides independent investment research in North America, Europe, Australia, and Asia. The company offers local versions of products designed for investors in Asia, Australia, Canada, Europe, Latin America, and South Africa. It serves approximately 260,000 financial advisors, 1,500 asset management firms, 26 retirement plan providers, 237,000 retirement plan sponsors, and 9.3 million individual investors. The company has operations in 27 countries. As of December 31, 2013, the company provided data on approximately 420,000 investments, including 155,000 open-end mutual funds; 10,700 exchange-traded funds (ETFs); 6,300 closed-end funds; 34,500 stocks; 5,800 hedge funds; 10,300 separate accounts and collective investment trusts; 115,400 variable annuity/life subaccounts and policies; 61,900 insurance, pension, and life funds; 14,000 unit investment trusts; and 4,600 state-sponsored college savings plan portfolios (known as Section 529 College Savings Plans). Strategy The company’s strategy is to widen its economic moat, or sustainable competitive advantage, and build shareholder value by focusing on three objectives: develop the next-generation software for investment research platforms; deliver the most effective investment data, research, and ratings to help investors reach their financial goals; and be a world-class investment management organization based on proprietary research. Products and Services Morningstar Data Morningstar Data gives institutions access to a range of investment data spanning various investment databases, including real-time pricing data and commodity data. The company offers data packages that include access to its proprietary statistics, such as the Morningstar Style Box and Morningstar Rating, and a range of other data, including information on investment performance, risk, portfolios, operations data, fees and expenses, cash flows, and ownership. Institutions can use Morningstar Data in various investor communications, including Websites, print publications, and marketing fact sheets, as well as for internal research and product development. The company delivers Morningstar Data through password-protected Websites, data feeds, and software; and provides daily updates to clients. Morningstar Data for equities is used by asset management firms, media companies, broker dealers, and other large institutions to support internal research functions, power investment tools, and deliver information and analysis to investors. For Morningstar Data, the company’s primary competitors are Financial Express, Informa Investment Solutions, and Thomson Reuters. Morningstar Advisor Workstation Morningstar Advisor Workstation, a Web-based investment planning system, provides financial advisors with a set of tools for conducting their core business, including investment research, planning, and presentations. It allows advisors to build and maintain a client portfolio database that can be integrated with the firm's back-office technology and resources. Moreover, it helps advisors create customized reports for client portfolios that combine mutual funds, stocks, separate accounts, variable annuity/life subaccounts, ETFs, hedge funds, closed-end funds, 529 plans, offshore funds, and pension and life funds. As of December 31, 2013, approximately 170,000 advisors in the United States were licensed to use Advisor Workstation, which is available in two versions: Morningstar Office for independent financial advisors and an enterprise version for financial advisors affiliated with larger firms. Morningstar Office is a complete practice and portfolio management system for independent financial advisors. This single, all-inclusive platform is designed to support the core aspects of an advisor’s practice. It features portfolio management and performance reporting, advanced research capabilities, investment planning, and customer relationship management tools for batch reporting and client communications. The enterprise version includes four core modules: Clients & Portfolios, Research, Sales/Hypotheticals, and Planning. The company also offers other applications, incl

 

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