MusclePharm Corporation develops, manufactures, markets and distributes branded nutritional supplements. The company offers a range of powders, capsules, tablets and gels. The company’s portfolio of recognized brands, including MusclePharm Hybrid and Core Series, Arnold Schwarzenegger Series, and FitMiss are marketed and sold in approximately 110 countries and available in approximately 35,000 retail outlets globally. Products The company markets its branded products in multiple performance and active-lifestyle channels that reach athletes of all demographics. Its portfolio of brands target every type of fitness enthusiast, from football, combat sports, weight training, bodybuilding, runners, basketball and soccer, to cross fit, golf, tennis, volleyball, outdoor activities, and athletic and recreational enthusiasts. MusclePharm Hybrid and Core Series: Scientifically-advanced, performance-driven supplements that cover all bases for athletes and their workout needs. Arnold Schwarzenegger Series: Physique supplements tailored for the fitness and bodybuilding enthusiasts. They consist of physique-enhancing ingredients like protein gainers, muscle builders, multivitamins, and nitric oxide boosters. FitMiss: Designed and formulated specifically for the active woman’s lifestyle utilizing clinically proven ingredients that covers the range of busy women's needs, including weight loss, multi-vitamins, protein shakes, detox, skin care, and pre-workout energy mixes. MusclePharm Apparel: As of March 28, 2014, this portion of the company’s business has been licensed to Worldwide Apparel, LLC as part of a license agreement. In January 2014, the company and its newly formed Nevada subsidiary, BioZone Laboratories Inc. (Biozone Labs) consummated the acquisition of the assets of BioZone Pharmaceuticals, Inc. (BioZone) and its subsidiaries, BioZone Laboratories, Inc., and Bakers Cummins Corporation (collectively, the Seller). The company develops, manufactures, and distributes over-the-counter drugs and preparations, cosmetics, and nutritional supplements. The company’s wholly owned subsidiary, Canada MusclePharm Enterprises Corp. (MusclePharm Canada), markets and distributes MusclePharm products to Canadian markets. Sales and Marketing The company’s sales force consists of sales professionals who are assigned to major accounts, classes of trade and/or geographic territories. The MusclePharm brands are marketed across all major retail distribution channels, including, online, specialty and Food, Drug, Mass (FDM), which includes club stores. The company offers a range of kidney, liver, and cortisol tests. Strategy The company’s primary growth strategy is to drive innovation, serve the needs of all athletes and fuel the engine of sport through new products and brand extension; increase its product distribution and sales through increased market penetrations both domestically and internationally; increase its margins by focusing on streamlining its operations and seeking operating efficiencies in all areas of its operations; continue to conduct additional testing of the safety and efficacy of its products and formulate new products; and increase awareness of its products by increasing its marketing and branding opportunities through endorsements, sponsorships and brand extensions. Intellectual Property The company owns, or has filed for, 115 patents and trademarks registered with the United States Patent and Trademark Office for its MusclePharm brands and certain of its products and slogans. Included in this total is 16 patents and trademarks that the company acquired from Biozone and its subsidiaries and 26 patents that it acquired from Vyteris Bankruptcy Estate pursuant to a bankruptcy transaction. The company also has filed for protection of various marks throughout the world. The MusclePharm mark is pending registration in 14 countries. Government Regulation The formulation, manufacturing, packaging, labeling, advertising, distribution and sale of each of the company’s major product groups are subject to regulation by one or more governmental agencies. The most active of these is the Food and Drug Administration (FDA), which regulates its products under the Federal Food, Drug and Cosmetic Act (FDCA) and regulations promulgated thereunder. The company’s business practices and products are also regulated by the Federal Trade Commission (FTC), the Consumer Product Safety Commission, the United States Department of Agriculture (USDA) and the Environmental Protection Agency. History MusclePharm Corporation was founded in 2008.
muscle pharm corp (MSLP:OTC US)
4721 Ironton Street
Denver, CO 90839
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