Last $4.31 USD
Change Today -0.06 / -1.37%
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As of 8:04 PM 08/29/14 All times are local (Market data is delayed by at least 15 minutes).
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Company Description

Contact Info

601 West 26th Street

New York, NY 10001

United States

Phone: 212-827-8000

Fax:

Martha Stewart Living Omnimedia, Inc., an integrated media and merchandising company, provides consumers with lifestyle content and products. The media and merchandise that the company creates includes various core areas, such as cooking and entertaining, home decorating, weddings, holidays and celebrations, pets (grooming, apparel, feeding, and health), gardening and outdoor living, crafts, and organizing, office products, and accessories. The company’s designed and branded products are available in various retail outlets across the country, including The Home Depot; Macy's Inc. and Macy's Merchandising Group, Inc. (collectively, ‘Macy’s’); J.C. Penney Corporation, Inc. (J.C. Penney); PetSmart; and Staples. Segments The company operates through three business segments: Publishing, Merchandising, and Broadcasting. Publishing segment This segment consists of operations related to magazine and book publishing and digital distribution, principally through the company’s Website, marthastewart.com. Magazines Martha Stewart Living, the company’s primary magazine, is the foundation of its publishing business. The company published 10 issues of Martha Stewart Living in 2013 with a rate base of 2.05 million. The magazine targets primarily the college-educated woman between the ages of 25 and 54 who owns her principal residence. Martha Stewart Living offers lifestyle inspirations and original how-to information in a visual, upscale editorial environment. Martha Stewart Weddings, a quarterly publication, targets the upscale bride and offers advice, ideas, inspiration and planning tools for brides. The magazine serves as a primary vehicle for introducing young women to the company’s brands. Martha Stewart Weddings is distributed primarily through newsstands. Everyday Food is a digest-sized magazine, which had been published 10 times per year. Everyday Food’s content has been integrated into the pages of Martha Stewart Living and through daily instructional cooking videos through the company’s Website. Special Interest Publications: In addition to the company’s periodic magazines, it publishes special interest magazine editions. Its special interest publications provide advice and ideas around a particular topic in one of the company’s core content areas, allowing it to utilize its distribution network. The company’s special interest publications are sold at newsstands and might include advertising. In 2013, it published The Best of Martha Stewart Living Cakes and Cupcakes, Martha Stewart Halloween 2013, Martha Stewart Weddings Real Weddings Spring, and Martha Stewart Weddings Real Weddings Winter. Magazine Production, Distribution, and Fulfillment: The company prints its domestic magazines under an agreement with R.R. Donnelly, which runs through 2017. In 2013, the company purchased its paper through an agreement with Time Inc. and beginning in 2014, it would purchase paper under its agreement with R.R. Donnelly. The majority of subscription copies of the company’s magazines are delivered by the U.S. Postal Service. Billing, collection, and distribution services for retail sales of the magazines are handled by Curtis Circulation Company. Subscription fulfillment services for its magazines are provided by Time Customer Service, another affiliate of Time Inc., under an agreement that expires in June 2017. Digital Websites The marthastewart.com Website is the primary of the company’s digital properties, offering updated articles, recipes, and videos developed from various Martha Stewart brands, including the company’s magazine properties. The Website provides engaging experiences in various lifestyle categories, such as food, entertaining, holidays, home, and crafts. The Website also serves as a gateway to the company’s other properties, including marthastewartweddings.com, emerils.com, and its American Made digital content. In 2013, the company invested in a redesign of its Website that allows for additional functionality. The company also completed, in 2013, the conversion of approximately 2,600 hours of archived television shows featuring Martha Stewart, Emeril and other talent into digital f

 

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