Businessweek

NetSuite Inc. provides cloud-based financials/enterprise resource planning (ERP) software suites. The company also offers a suite of applications, including accounting, customer relationship management (CRM), professional services automation (PSA), and ecommerce. The company also offers customer support and professional services related to implementing and supporting its suite of applications. It delivers its suite through the Internet as a subscription service using the software-as-a-service model. Offerings The company’s primary offering is NetSuite, which is designed to provide the core business management capabilities that majority of its customers require. NetSuite, OneWorld and NetSuite CRM+ are designed for use by various types of businesses. NetSuite OpenAir (OpenAir) is designed for use primarily by professional services businesses. In addition, the company offers industry-specific configurations for use by wholesale/distribution, manufacturing, and software companies. It also sells additional cloud-based application modules that customers could purchase to obtain additional functionality required for their specific business needs. NetSuite: NetSuite provides a single platform for financials/ERP, CRM, PSA, and ecommerce capabilities. It contains a range of features that enables users to do their individual jobs. In addition, NetSuite could automate processes across departments. NetSuite OneWorld: OneWorld is targeted at global businesses and divisions of large companies operating in multinational and multi-subsidiary environments. OneWorld allows users to utilize the company’s single platform for financials/ERP, CRM, PSA, and ecommerce capabilities in multi-currency environments across multiple subsidiaries and legal entities. OneWorld provides the ability to manage multiple companies or legal entities, with different currencies, taxation rules, and reporting requirements, within a single NetSuite account. OneWorld has global CRM capabilities that allow for management of multi-currency quotas, forecasts, commission payments, sales tax calculations, and real-time reporting for everyone in a global sales organization from the local sales representative, to the regional vice president to the head of worldwide sales. Additionally, improving companies employ multiple sales channels for their global sales operations so OneWorld allows for automation of common sales channels employed internationally, including direct sales, distribution partner networks, and ecommerce. Marketing and customer support operations could also be managed worldwide using OneWorld so processes, such as lead routing and trouble ticket assignment could be handled across regions or in-country, with global customer visibility and real-time measurement of marketing and service operational performance. NetSuite CRM+: NetSuite CRM+ is targeted at a range of companies, including companies larger than the company’s traditional medium-sized business customers. Medium-sized businesses might use NetSuite CRM+ as an entry point into the entire suite, while larger enterprises often implement it as an alternative to CRM offerings. This application provides traditional sales force automation, marketing automation, customer support, and service management functionality. NetSuite CRM+ contrasts with CRM products by also incorporating order management and various other financials/ERP and ecommerce capabilities without requiring additional integration. NetSuite CRM+ also offers incentive management, project tracking, Website hosting and analytics and partner relationship management. OpenAir PSA: OpenAir is a PSA solution that is used by professional services organizations and is targeted to large companies. OpenAir provides a clear view into the services organization’s performance with dashboards and reports. This solution provides resource management functionality to improve resource utilization, and delivers Web-based project management that improves on-time project delivery and drives project success rates. OpenAir provides online and mobile time and expense management and enables services professionals to improve their productivity by e