Businessweek

Naked Brand Group Inc. engages in the design, production, and sale of undergarments. The company sells direct and wholesale undergarments to consumers and retailers under the brand name Naked. Its products are sold at fashion stores in North American, primarily in Canada and on the west coast of the United States, including Holt Renfrew and Nordstrom. The company’s primary operations are conducted through its wholly-owned subsidiary, Naked Inc. Principal Products The company offers various male undergarments, including trunks, briefs, boxer briefs, undershirts, t-shirts, tank tops and lounge pants. All of its products are made of one of three primary materials, MicroModal fabric, pima cotton or Microfiber fabric. The company’s complete underwear line is produced in both MicroModal and Microfiber, while its undershirts are only produced in MicroModal. The company’s cotton line is primarily made of organic material. Markets The company’s products are targeted at men who are fashion conscious and care about contemporary design. Customers The company’s customers include Holt Renfrew and Nordstrom stores. Seasonality The company operates in the apparel industry which is subject to seasonality of buying which can affect revenue and cash flows. There are generally two distinct buying seasons in the apparel industry which apply to the company, Fall/Winter season, which falls into the third and fourth quarters of its year and Spring/Summer season, which falls into the first and second quarters of its year, with some potential shipments at the last quarter. History Naked Brand Group Inc. was incorporated in 2009.