NightCulture, Inc. produces and promotes live concerts, events, and festivals primarily in the electronic dance music (EDM) genre. The company operates in the Houston, Dallas, Austin, and San Antonio, Texas, as well as Oklahoma City markets. It operates Stereo Live, a 25,000 square foot venue located on 2 1/2 acres of land in Houston, Texas. The company produces two branded music festivals a year, such as Meltdown Music Festival in Dallas, Texas and Something Wicked Halloween Festival in Houston, Texas. The company’s target market is the 18-35 year old age group. Major shows that the company produced include Tiesto, David Guetta, Deadmau5, Benny Benassi, Above & Beyond, Paul van Dyk, Ferry Corsten, Gareth Emery, Markus Schulz, ATB, Rusko, Sasha, John Digweed, Cosmic Gate, Pretty Lights, Will.i.am from the Black Eyed Peas, Paul Oakenfold, Calvin Harris, Bob Sinclar, Boys Noize, Hernan Cattaneo, Bonobo, and Kaskade. Commemorative T-shirts, CDs, MP3s, posters, and other promotional items are sold at events that the company produces. Tickets to the concerts and events that the company promotes and produces are sold through multiple channels, including direct ticket sales through eventbrite.com and its Websites, such as www.nightculture.com, www.stereolivehouston.com, www.meltdowndallas.com, and www.somethingwickedfestival.com; strategic ticket retail locations throughout the city in which an event is being promoted; and independent promoters. Strategy Major elements of the company’s strategy are to capitalize on existing position in EDM market to improve in new geographic markets; capitalize on event promotion and production experience to expand its non-EDM event promotion business; capitalize on its pricing model to achieve strong attendance at promoted events; capitalize on low cost promotional and advertising model and social media experience; and opportunistically acquire promoters, venues, and operators in existing and new markets. Government Regulations The company is subject to federal, state, and local laws governing matters relating to operation of its venues, as well as licensing, permitting and zoning, including noise ordinances; human health, safety and sanitation requirements; the service of food and alcoholic beverages; working conditions, labor, minimum wage and hour, citizenship and employment laws; compliance with ADA and DDA; compliance with the United States FCPA; sales and other taxes and withholding of taxes; privacy laws and protection of personally identifiable information; historic landmark rules; and environmental protection. Intellectual Property The company owns five Websites that are hosted by a third party. The URLs for these sites are NightCulture.com, StereoLiveHouston.com, MeltdownDallas.com, SomethingWickedFestival.com, and 77002.com. It also has a Twitter page and a Facebook. Competition The company’s major competitors include Live Nation, AEG, Warehouse Live, Insomniac, Afterdark, Ultra Music Festival, House of Blues, Kaos Entertainment, C3 Concerts, Real Music Events, Slow Motion Music, SDC, Gritsy, and Reverse. History NightCulture, Inc. was founded in 2000.
nightculture inc (NGHT:OTC BB)
6400 Richmond Avenue
Houston, TX 77057
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