NIKE, Inc. engages in the design, development, and marketing of footwear, apparel, equipment, accessories, and services for men, women, and kids worldwide. Products The company focuses its NIKE Brand and Brand Jordan product offerings in seven key categories: running, basketball, football (soccer), men’s training, women’s training, NIKE sportswear (its sports-inspired lifestyle products), and action sports. The company also markets products designed for kids, as well as for other athletic and recreational uses, such as baseball, cricket, golf, lacrosse, outdoor activities, football, tennis, volleyball, walking, and wrestling. The company's athletic footwear products are designed primarily for specific athletic use. Its products are also worn for casual or leisure purposes. The company sells sports apparel and accessories covering majority of categories, which feature the same trademarks and are sold predominantly through the same marketing and distribution channels as athletic footwear. The company markets footwear, apparel, and accessories in ‘collections’ of similar use or by category. It also markets apparel with licensed college and professional team and league logos. The company sells a line of performance equipment under the NIKE brand name, including bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, golf clubs, and other equipment designed for sports activities. The company also sells small amounts of various plastic products to other manufacturers through its wholly-owned subsidiary, NIKE IHM, Inc. The company’s wholly-owned subsidiary, Converse Inc., designs, distributes, and licenses athletic and casual footwear, apparel and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. The company’s wholly-owned subsidiary, Hurley International LLC, designs and distributes a line of action sports and youth lifestyle apparel and accessories under the Hurley trademark. In addition to the products the company sells to its wholesale customers and directly to consumers through its direct to consumer operations, the company has also entered into license agreements that permit unaffiliated parties to manufacture and sell certain apparel, digital devices, and applications and other equipment designed for sports activities. Sales and Marketing United States Market: The company sells to various retail accounts in the United States, including a mix of footwear stores, sporting goods stores, athletic specialty stores, department stores, skate, tennis and golf shops, and other retail accounts. International Markets: The company sells its products to retail accounts, through its own direct to consumer operations, and through a mix of independent distributors, licensees, and sales representatives worldwide. The company sells to various retail accounts and operates 16 distribution centers outside of the United States. Markets The company offers its products in North America, Western Europe, Central and Eastern Europe, Greater China, Japan, and Emerging Markets. Its international branch offices and subsidiaries are located in Argentina, Australia, Austria, Belgium, Bermuda, Brazil, Canada, Chile, China, Costa Rica, Croatia, Cyprus, the Czech Republic, Denmark, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Korea, Malaysia, Mexico, New Zealand, the Netherlands, Norway, the Philippines, Poland, Portugal, Russia, Singapore, Slovakia, Slovenia, South Africa, Spain, Sri Lanka, Sweden, Switzerland, Taiwan, Thailand, Turkey, the United Arab Emirates, the United Kingdom, Uruguay, and Vietnam. Trademarks and Patents The company’s NIKE and Swoosh Design are registered in approximately 170 jurisdictions. It has a worldwide license to make and sell footwear using patented ‘Air’ technology. The company also files and maintains various U.S. and foreign utility patents, as well as U.S. and foreign design patents covering components, manufacturing techniques, and features used in various athletic and leisure shoes, apparel, athletic equipment, digital devices, and golf products. Competition The company's competitors include adidas; V.F. Corp.; Puma; Li Ning; and Under Armour. Dispositions In February 2013, and November 2012, the company completed the divestitures of the Cole Haan and Umbro businesses, respectively. History NIKE, Inc. was founded in 1964. The company was incorporated in 1968 under the laws of the state of Oregon.
nike inc - bdr (NIKE34:Sao Paulo)
One Bowerman Drive
Beaverton, OR 97005-6453
|Cie Financiere Richemont SA||SFr.88.30 CHF||-1.95|
|eBay Inc||$53.05 USD||-0.18|
|Hennes & Mauritz AB||kr287.40 SEK||-0.40|
|Inditex SA||€111.90 EUR||+0.80|
|LVMH Moet Hennessy Louis Vuitton SA||€132.65 EUR||-8.60|
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