Noah Holdings Limited focuses on distributing wealth management products in China. The company conducts its wealth management business in China primarily through its subsidiaries, such as Kunshan Noah Xingguang Investment Management Co., Ltd. and Shanghai Noah Financial Services Co., Ltd. The company conducts its overseas wealth management business through Noah Holdings (Hong Kong) Limited, its subsidiary in Hong Kong. The company conducts its small short-term loan business through Noah Financial Express (Wuhu) Microfinance Co., Ltd, its subsidiary in the PRC. Its asset management business, insurance brokerage business and mutual funds distribution business are conducted through Noah Investment and its subsidiaries. The company primarily distributes over-the-counter wealth management products originated in China. Its product choices primarily include fixed income products, private equity funds, mutual fund products, private securities investment funds products and insurance products. Through its product selection process and rigorous risk management, the company chooses products from various third-party wealth management products. The company has distributed the products of approximately 130 product providers. The company delivers to its clients a continuum of value-added services before, during and after distribution of wealth management products. These services include financial planning, product analysis and recommendation, product and market updates and investor education. The company is equipped with asset management services capability, managing its own fund of funds and real estate fund products. The company manages and distributes wealth management products, including fund of funds products and real estate funds products. It distributes certain asset management plans sponsored by mutual fund management companies, of which it serves as the investment adviser, exercising substantial management capability. The company fixed income products include real estate funds managed by it; and collateralized fixed income products sponsored by trust companies, all of which provide investors with prospective fixed rates of return. Its private equity fund products include investments in various private equity funds sponsored by domestic and international fund management firms; real estate funds and fund of funds managed by it; and asset management plans sponsored by mutual fund management companies or securities companies, the underlying assets of which are portfolios of equity investments in unlisted private enterprises. Clients The company defines its addressable high net worth markets as three categories of clients high net worth individuals; enterprises affiliated with high net worth individuals; and wholesale clients. High Net Worth Individual Clients: The company accepts high net worth individuals interested in receiving its services as its registered individual clients. As of December 31, 2013, it had 51,278 registered individual clients. Enterprise Clients: The company also extends the distribution of wealth management products to enterprises, primarily SMEs. As of December 31, 2013, it reached 2,106 registered enterprise clients. Wholesale Clients: The company distributes products and provide services to wholesale clients. Its wholesale clients are primarily local commercial banks and branches of national commercial banks that distribute wealth management products to their own clients. Coverage Network As of December 31, 2013, the company’s extensive coverage network consisted of 569 relationship managers and 57 branch offices, which receive operational support from its headquarters in Shanghai. Relationships with Product Providers and Corporate Borrowers Product Providers: The product providers that the company deals with include various financial institutions and companies, mainly, including mutual fund management companies, private equity firms, real estate fund managers, securities investment fund managers, trust companies, commercial bank and insurance companies. Corporate Borrowers: In distributing fixed income products, the company has relationships with the corporate borrowers, which receive proceeds from the relevant product providers. Strategy The company’s strategy is to open branch offices at locations with concentrated high net worth population and active private sectors. Competition The company’s competitors include China Merchants Bank, China Minsheng Bank, and China Everbright Bank. History Noah Holdings Limited was founded in 2005.
noah holdings ltd-spon ads
No. 32 Qinhuangdao Road
Phone: 86 21 3860 2301
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