Nutraceutical International Corporation operates as a manufacturer, marketer, distributor, and retailer of branded nutritional supplements and other natural products sold primarily to and through domestic health and natural food stores. Internationally, the company markets and distributes branded nutritional supplements and other natural products to and through health and natural product distributors and retailers. Products The company manufactures and sells nutritional supplements and other natural products under various brands, including Solaray, KAL, Nature's Life, LifeTime, Natural Balance, bioAllers, Herbs for Kids, NaturalCare, Health from the Sun, Life-flo, Organix South, Pioneer, and Monarch Nutraceuticals. The company owns neighborhood natural food markets, which operate under the trade names, such as The Real Food Company, Thom's Natural Foods, and Cornucopia Community Market. It also owns health food stores, which operate under various trade names, including Fresh Vitamins, Granola's, Nature's Discount, and Warehouse Vitamins. The company manufactures and/or distributes 1 of the branded product lines in the industry with approximately 7,500 individual stock keeping units, including approximately 1,000 stock keeping units sold internationally. The company’s products include vitamins and minerals, herbs, specialty formulas, personal care products, homeopathics, functional foods, and other products. To accommodate consumer preferences, its products come in various formulations and delivery forms, including capsules, tablets, softgels, chewables, liquids, creams, sprays, powders, and whole herbs. It also acts as a distributor to the health and natural food stores (the ‘Healthy Foods Channel’) and to certain international markets for certain third-party brands. Marketing and Sales The company’s branded products are sold in the United States primarily in the Healthy Foods Channel. It also sells products directly to certain retailers through its telephone customer service organization and certain products to both retailers and distributors and others directly to consumers. The company has organized the majority of its marketing and sales efforts under a subsidiary company, NutraBrands, Inc. Au Naturel, Inc., a subsidiary of the company, markets and/or sells the company’s branded products internationally. During the year ended September 30, 2013, Au Naturel, Inc. marketed products to distributors and other customers in approximately 60 countries. Au Naturel, Inc. markets domestic branded products, as well as custom-labeled versions of its domestic branded products internationally. In various foreign markets, Au Naturel, Inc. sells to local distributors. In certain foreign markets (including the United Kingdom, the Netherlands, Norway, Sweden, and Japan), Au Naturel, Inc. markets and sells its products directly to retailers. Monarch Nutraceuticals, Inc., a subsidiary of the company, markets branded bulk products and custom blends. Monarch Nutraceuticals, Inc. conducts marketing and sales for bulk materials domestically through a separate sales force and internationally directly to manufacturers and through distributors. Business Strategy The company’s major business strategy is to acquire, integrate, and operate businesses in the natural products industry that manufacture, market, and distribute branded nutritional supplements. Research and Development For the year ended September 30, 2013, the company incurred $3.4 million in research and development expenditures. Government Regulation The formulation, manufacturing, packaging, labeling, advertising, distributing, and selling of the company’s products are subject to regulation by one or more federal agencies, primarily the Food and Drug Administration and the Federal Trade Commission; and the Consumer Product Safety Commission, the United States Department of Agriculture, and the Environmental Protection Agency. Some of the company’s products are regulated as conventional foods under the Nutrition Labeling and Education Act of 1990. Intellectual Property The company owns approximately 290 trademarks that have been registered with the United States Patent and Trademark Office, and has filed applications to register additional trademarks. It owns various trademark registrations in countries outside the United States. The company owns six U.S. patents and has filed four additional patent applications. The company’s patents expire between July 2017 and December 2025. Competition The company’s principal competitors include Bluebonnet, Country Life, Enzymatic Therapy, Garden of Life, Jarrow Formulas, Natural Factors, Nature's Plus, Nature's Way, Nordic Naturals, Now Foods, New Chapter, and Solgar. It also competes with Nature's Best, Select Nutrition, and Tree of Life. History Nutraceutical International Corporation was founded in 1993. The company was incorporated in Delaware in 1993.
nutraceutical intl corp (NUTR:NASDAQ GS)
1400 Kearns Boulevard
Park City, UT 84060
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