Nexstar Broadcasting Group, Inc. operates as a television broadcasting and digital media company focused on the acquisition, development, and operation of television stations and interactive community Websites in medium-sized markets in the United States. As of December 31, 2013, the company owned, operated, programmed or provided sales and other services to 75 television stations and 18 digital multicast channels, including those owned by Mission, in 44 markets in the states of Illinois, Indiana, Maryland, Missouri, Montana, Tennessee, Texas, Pennsylvania, Louisiana, Arkansas, Alabama, New York, Florida, Wisconsin, Michigan, Utah, Vermont, California and Iowa. In 25 of the 44 markets that the company serves, it owns, operates, programs or provides sales and other services to approximately one station. The stations the company serves are affiliates of ABC (19 stations), NBC (16 stations), FOX (14 stations), CBS (13 stations), The CW (6 stations and 2 digital multicast channels), MyNetworkTV (5 stations and 2 digital multicast channels), Telemundo (one station), Bounce TV (9 digital multicast channels), LiveWell (3 digital multicast channels), Me-TV (1 digital multicast channel), LATV (1 digital multicast channel) and one independent station. The stations reach approximately 14.9 million viewers or 12.9% of all U.S. television households. Strategy The company’s strategies include developing leading local franchises; employing a high-quality local sales force in each of its markets to increase revenue from local advertisers; investing in digital media; and owning or providing services to approximately one station in a given market enables it to broaden its audience share, enhance its revenue share. Seasonality Advertising revenue is positively affected by national and regional political election campaigns, and certain events such as the Olympic Games or the Super Bowl. Stations’ advertising revenue is highest in the second and fourth quarters of each year, due in part to increases in consumer advertising in the spring and retail advertising in the period up to, and including the holiday season. In addition, advertising revenue is higher during even-numbered years when state, congressional and presidential elections occur and advertising is aired during the Olympic Games. History Nexstar Broadcasting Group, Inc. was founded in 1996.
nexstar broadcasting group-a
545 East John Carpenter Freeway
Irving, TX 75062
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