Omnicom Group Inc. operates as an advertising, marketing, and corporate communications company. The company’s agencies operate in all major markets worldwide and provide a range of services, which it groups into four fundamental disciplines, such as advertising, customer relationship management, public relations, and specialty communications. The services included in these disciplines are advertising; brand consultancy; corporate social responsibility consulting; crisis communications; custom publishing; data analytics; database management; direct marketing; entertainment marketing; environmental design; experiential marketing; field marketing; financial/corporate business-to-business advertising; graphic arts; healthcare communications; instore design; interactive marketing; investor relations; marketing research; media planning and buying; mobile marketing; multi-cultural marketing; non-profit marketing; organizational communications; package design; product placement; promotional marketing; public affairs; public relations; reputation consulting; retail marketing; search engine marketing; social media marketing; and sports and event marketing. The company develops and delivers the marketing message in a similar way by providing client-specific consulting services. Strategy The company’s over-arching business strategy is to continue to use its virtual networks to improve its business relationships with its clients. Significant Events In April 2014, E-Graphics Worldwide and Hub Plus, Omnicom Group announced they have merged to form eg+ worldwide. The new company would provide a client-focused network for production and tailored implementation solutions. E-Graphics and Hub Plus have complementary capabilities and have a history of collaboration on behalf of their clients. The new agency will use a proprietary technology platform that offers clients a one-stop shop for asset, workflow and project management, as well as transcreation, delivery and a tried and tested transition program. In September 2014, Salesforce.com, and Omnicom Group Inc. announced a CRM alliance to create an integrated customer journey platform. History Omnicom Group Inc. was founded in 1944.
omnicom group (OCN:Berlin)
437 Madison Avenue
New York, NY 10022
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