Businessweek

Omnicom Group Inc. operates as an advertising, marketing, and corporate communications company. The company’s agencies operate in all major markets worldwide and provide a range of services, which it groups into four fundamental disciplines, such as advertising, customer relationship management, public relations, and specialty communications. Services The company’s services include advertising, brand consultancy, corporate social responsibility consulting, crisis communications, custom publishing, data analytics, database management, direct marketing, entertainment marketing, environmental design, experiential marketing, field marketing, financial/corporate business-to-business advertising, graphic arts, healthcare communications, instore design, interactive marketing, marketing research, media planning and buying, mobile marketing, multi-cultural marketing, non-profit marketing, organizational communications, package design, product placement, promotional marketing, public affairs, public relations, recruitment communications, reputation consulting, retail marketing, search engine marketing, social media marketing, sports and event marketing, and investor relations. Strategy The company’s over-arching business strategy is to continue to use its virtual networks to improve its business relationships with its clients. History Omnicom Group Inc. was founded in 1944.