Oxford Industries, Inc., an apparel company, designs, sources, markets, and distributes products bearing the trademarks of the company-owned lifestyle brands, as well as certain licensed and private label apparel products. The company’s portfolio of brands includes Tommy Bahama, Lilly Pulitzer, and Ben Sherman. It distributes its company-owned lifestyle branded products through its direct to consumer channel, including owned retail stores and e-commerce sites, and its wholesale distribution channel, which includes department stores and specialty stores. As of February 2, 2013, the company operated 113 Tommy Bahama and 19 Lilly Pulitzer retail locations, including outlet locations for Tommy Bahama and Ben Sherman. In addition to the company’s direct to consumer operations, it distributes its owned and licensed branded products through various wholesale distribution channels, including department stores, specialty stores, national chains, specialty catalogs, mass merchants, and Internet retailers. Operating Groups The company’s business is primarily operated through four operating groups: Tommy Bahama, Lilly Pulitzer, Lanier Clothes, and Ben Sherman. Tommy Bahama Tommy Bahama designs, sources, markets, and distributes men's and women's sportswear and related products. The target consumers of Tommy Bahama are primarily affluent men and women age 35 and older who embrace a relaxed and casual approach to daily living. Tommy Bahama products could be found in the company’s owned Tommy Bahama stores within and outside the United States and on its Tommy Bahama e-commerce Website, tommybahama.com, as well as in department stores and independent specialty stores throughout the United States and licensed Tommy Bahama stores in Canada and the United Arab Emirates. The company also operates Tommy Bahama restaurants and licenses the Tommy Bahama name for various product categories. Wholesale Operations: The company maintains its wholesale operations for Tommy Bahama through department stores and specialty stores. It maintains Tommy Bahama apparel sales offices and showrooms in various locations, including New York and Seattle, to facilitate sales to its wholesale customers. The company’s Tommy Bahama wholesale operations utilize a sales force primarily consisting of independent commissioned sales representatives. Licensing Operations: Third party license arrangements for the company’s Tommy Bahama products include various product categories, such as men's and women's watches, men's and women's eyewear, men's belts and socks, men's and women's headwear, sleepwear, shampoo, soap and bath amenities, fragrances, pet related products, ceiling fans, rugs, fabrics, leather goods and gifts, luggage, indoor furniture, outdoor furniture and related products, bedding and bath linens, table top accessories, candles, and tumblers. As of February 2, 2013, the company’s licensees operated 12 retail stores in Canada and the United Arab Emirates. Strategy: A major component of the company’s Tommy Bahama growth strategy is to operate its own stores and e-commerce Website, which permits the company to develop and build brand awareness by presenting its products in a setting specifically designed to showcase the aspirational lifestyle on which the products are based. Its direct to consumer strategy for the Tommy Bahama brand includes locating and operating full-price retail stores in upscale malls, lifestyle shopping centers, resort destinations, and brand appropriate street locations. Seasonal Aspects of Business: Tommy Bahama's operating results are impacted by seasonality. The demand in the direct to consumer operations, including sales at the company's own stores and e-commerce site, for Tommy Bahama products in its principal markets is higher in the spring, summer, and holiday seasons and lower in the fall season. Lilly Pulitzer Lilly Pulitzer designs, sources, and distributes upscale collections of women's and girl's dresses, sportswear, and related products. Lilly Pulitzer products could be found in the company’s owned Lilly Pulitzer stores, in Lilly Pulitzer Signature Stores, and on its Lilly Pulitzer Website, lilly