ers, as well as engage listeners by allowing them to personalize the branded stations through listener-controlled variables. In 2013, the company integrated advertising inventory into the radio media buying platforms, Mediaocean and STRATA. In January 2014, the company began rolling out in-car advertising solutions, which would run across the vehicle models that include a native integration. Distribution and Partnerships In addition to streaming its service to traditional computers, the company has developed Pandora mobile device applications or ‘apps’ for smartphones, such as iPhone, Android, and the Windows Phone and for tablets including the iPad and Android tablets. The company distributes those mobile apps free to listeners via app stores. In addition, the company is integrated with approximately 1,000 connected devices, including automobiles, automotive aftermarket devices and consumer electronic devices. Sales and Marketing The company’s teams are located in its Oakland, California headquarters; regional sales offices in Chicago, Illinois; Santa Monica, California; New York and local sales offices; and Sydney, Australia. Seasonality The company’s results reflect the effects of seasonal trends in listener behavior due to higher advertising sales during the last three months of each calendar year due to greater advertiser demand during the holiday season and lower advertising sales in the first three months of the following calendar year due to reduced advertiser demand. The company may also experience higher advertising sales during the last three months of each calendar year due to greater advertiser demand during the holiday season and lower advertising sales in the first three months of the calendar year due to reduced advertiser demand. Intellectual Property The company has 8 patents that have been issued in the United States and 10 that have been issued outside of the United States. In June 2013, the company purchased certain patents covering technologies used in Internet radio from Yahoo! Inc. The company’s registered trademarks in the United States include ‘Pandora’ and the ‘Music Genome Project,’ in addition to Pandora logos. ‘Pandora’ is also registered in Australia, Canada, Chile, the European Union, Israel, Korea, Mexico, New Zealand, Switzerland and other countries. ‘Music Genome Project’ is also registered in Australia, China and New Zealand. The company has pending trademark applications in the United States and in certain other countries, including applications for Pandora logos. The company is the registrant of the Internet domain name for its Website, pandora.com, as well as pandora.co.in, pandora.co.uk, pandora.co.nz and pandora.de. Competition Competition for Listeners: The company’s competitors include Apple, Spotify, Clear Channel, Slacker, Sirius XM, RDIO, Microsoft, Rhapsody, Google, Amazon, YouTube, Hulu and VEVO. Competition for Advertisers: The company’s competitors include Facebook, Google, MSN, Yahoo!, ABC, CBS, FOX, NBC, The New York Times and the Wall Street Journal. History Pandora Media, Inc. was founded in 2000. The company was incorporated as a California corporation in 2000.
pandora media inc (P:New York)
2101 Webster Street
Oakland, CA 94612
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